Ecommerce: Five effective digital marketing strategies to participate in high-traffic events

For the National Holidays there will be two high-traffic events of the utmost importance for the Ecommerce Peruvian: Cyber Wow and Cyber Days. For the dates, the different national and foreign brands will offer great discounts and promotions for their clients.

Seeing that these campaigns will take place between July 4 and 20, online stores will have to organize all the details in advance to cope with long hours of high demand, to boost their online sales and provide the best shopping experience to their consumers, this also would attract new customers.

Digital marketing -especially after the boom in electronic commerce due to the pandemic- became a key piece for the Ecommerce that participate in these events; since the adoption of digital tools and strategies is increasingly decisive to distinguish between the competition and obtain better results.

To do this, Ecomsur, a leading company in Fullcommerce®, which provides a comprehensive e-commerce solution, shares five effective strategies to maximize your E-commerce through digital marketing:

Paid average. Through advertisements on web pages, blogs, social networks, as well as capitalizing on Google searches, you can achieve greater brand visibility, reaching more people and thus increasing traffic. It is important to determine an appropriate budget for this and, above all, specify the means and messages according to the profile of the consumer that you want to attract.
email marketing. This technique, also known as emailing, is a mix of communication and direct marketing, with which you can reach potential customers through an email with a clear message, such as a special promotion just for them. Thus, by personalizing offers, loyalty is generated and repurchase is encouraged. It is important to note that a current customer is more likely to generate a purchase; and therefore the efficiency and effectiveness of this channel increases.
SEO. Through Search Engine Optimization, the position of a website in the results pages is determined. To do this, the appropriate words that characterize the products or services must be chosen and included on the website. In this way, for example, when the consumer performs a search, search engines such as Google will locate the page, thus making the web have a greater reach, positioning it in the top of mind of results.

E-commerce. (Photo:Pixabay)

It is recommended to have an exclusive landing page for Cyber Days or Cyber Wow. This will allow you to achieve better SEO positioning, since it will remain active over time, achieving better content indexing.

4.- organic social networks. Social networks are the ideal channels to connect with people and invite them to interact with the brand, even days before high-traffic events, as they achieve an emotional connection with potential consumers, increasing the possibility of purchase.

During these types of events, customer service becomes much more important, since the offers last only a few days, people’s buying interest is high and their need is immediate. It is here, where through the RRSS, you can also provide personalized attention, as well as accompany them at each stage of the purchase process.

5. contextual creativity. Differentiating yourself from the competition, offering discounts, is part of the success of participating in these great campaigns. For this, it is important to create a striking communication strategy that connects with the consumer’s lifestyle and their preferences in music, makeup, sports, family, etc. If a client feels that they know him; and that in addition, there is a great interest in connecting with him, it is more likely that he will acquire a product, compared to another that does not lead to any identification.

“All Ecommerce requires time to organize and implement this type of digital tools to enhance their participation in high-traffic events and achieve the expected results. At Ecomsur, throughout these ten years, we have continuously been designing powerful strategies for commercial campaigns with great demand, promoting brands through digital marketing. Our participation in 15 high-traffic events with more than 40 brands simultaneously confirms our experience”comments Carlos Zamudio, Marketing Assistant Manager for Ecomsur Peru.

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The reception of the Cyber Days and Cyber Wow in the country is increasing and the adoption of new strategies becomes essential for the companies that participate, in order to meet their sales objectives, differentiate themselves from the competition and build customer loyalty. .

Ecomsur will participate in the next Ecommerce Day Peru from July 6 to 8, where e-commerce experts from 18 countries will meet and share achievements and experiences in the online market, as well as present their expectations and future plans for development of Ecommerce in Peru, which continues to grow in consumer preference.