The peruvian businessmen They project a sales growth of more than 135% for Father’s Day, which will be celebrated next Sunday, June 19, according to the Niubiz Data information center of Niubiz with respect to 2018 and 2019.
During these dates, companies expand their business strategies, activate promotions and offers, offer different traditional or digital sales channels and many will take advantage of football events, such as the Qatar 2022 World Cup, to expand their offer in the market.
According to Niubiz Data, shopping preferences could increase in flower shops +66%, watch shops +59%, fashion +60%, specialty liquor stores +47%.
For its part, the line of meat and grill implements presents a possible growth of more than 90%, leading the statistics.
“Father’s Day is one of the campaigns that businesses take advantage of to increase sales. And for this 2022, sporting events will be the ones that will drive purchases by consumers, which would be reflected in the various purchase options for products or services”, explained Emigdio Campos, manager of Data Analytics at Niubiz.
