MADRID, Spain.- The Cuban Government presented the First Edition of the International Health and Wellness Tourism Fair (FITSaludCuba), which will take place at the Pabexpo fairgrounds as part of the XV Health for All Fair, from October 17 to 20. .
During the meetingdeveloped in the National Hotel of Cuba, the authorities referred to FitSaludCuba as an opportunity for exchanges, new businesses and collaborations with travel agencies, tour operators and sales network.
Just as they announced the I International Seminar on Medical Tourism and the II Foreign Investment Forum.
The president of the Marketing Company of Cuban Medical Services SA, Yamila de Armas, considered that there is safe tourism in the country.
The minister mentioned the vaccination campaign against COVID-19 and the Feel your Security campaign, “which seeks to guarantee the proper care of the tourist or patient, through modern, contemporary and effective health tourism.”
For his part, the president of the Cuban Chamber of Commerce, Antonio Garricarte, said that there is untapped potential on the island, with the link between natural and social conditions and great results in the scientific and health fields.
While Armando Garrido, president of MediCuba, specified that the fundamental themes of FitSaludCuba will revolve around “the challenges of public health to achieve the goal of universal health in a post-pandemic scenario.”
Health tourism in Cuba, strategy of the regime to raise the sector
In 2020, when the island’s tourism sector began to collapse due to the coronavirus pandemic, the Cuban government launched campaigns to attract foreigners to “a safe country” with a “strong health system.”
Since at the end of 2021 Juan Carlos García Granda, current Minister of Tourism, reported that no less than two and a half million tourists were expected this year, the Cuban authorities have continued to present Cuba as a tourist destination at various events. National and international.
At the beginning of this month, in the context of the 40th. International Tourism Fair FITCuba 2022the Cuban Medical Services Company SA and the Cubanacán Group signed an agreement to promote health tourism on the island.
Already in August 2021, in the midst of the wave of COVID-19 infections, the Cuban Government had presented its health tourism in the Guangzhou International Travel FairChina.
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