One of the most visible effects of the pandemic was the impulse of digital transformation in many of the Peruvian companies. While for some companies digital transformation was not yet envisioned as a duty, others already considered it. However, with the arrival of Covid-19 In Peru, many companies took the great step of digitizing many of their processes and adjusting to the new reality.
One of the sectors that is always in constant innovation is the financial sector, because in such a competitive market, products must be presented not only at the forefront but also those that facilitate the user and thus can carry out operations very easily. It is precisely technology, the engine of fintechs, because it is thanks to it that it allows us to respond quickly to the demands of not only consumers, but also helps companies themselves with streamlining processes and managing resources.
“It is evident that we live in a totally different context than the one we knew. The new normal is here to stay, so fintechs must provide users with optimal solutions to their needs hand in hand with an excellent user experience. For this, technology is the support and allied hand that every fintech needs, with it it is possible to guarantee innovative solutions ”, says Edson Campaña, CEO of Securex Peru.
Securex Peru, a Peruvian fintech dedicated to buying and selling dollars through its online platform, analyzes the context and shares what the trends in the sector will be in 2022.
1. Increased momentum of digitization: Although the pandemic drove digitization, by 2022 the digital transformation is expected to encompass a greater number of companies, focusing on those companies aimed at young audiences who increasingly demand that they can access their applications or transactions at any time of the day and from anywhere in the world.
“Let us remember that digital transformation does not only refer to the implementation of internal processes and the purchase of new supplies or programs, it goes much further than that. The true transformation begins internally with the employees themselves. A digital transformation will be achieved when a cultural change is generated, ”says the Securex Peru specialist.
2. Artificial intelligence: Although it has been present in recent years and has impacted various sectors, it is expected that next year its implementation will be much more noticeable. Many of the fintechs are already adopting them and we can see it in some cases, for example, the digital assistants on the platforms.
3. Biometric verification: Its importance lies in the fact that it helps in the prevention of identity theft. Today we see many crimes online so it is important to take all the respective measures. Its application is quite simple because the user must send a photograph of their ID, as well as a selfie video. The system validates the information, as well as the photograph.
“At Securex Peru, we have this tool which allows us to confirm that the user behind the computer is who they say they are. In this way, we ensure a better customer experience both in terms of security and ease of operations, ”says Campaña.
Four. Cybersecurity: Cybercrime is one of the most constant concerns of companies in all sectors, which is why by 2022, technologies that prevent any type of cybercrime will continue to be implemented. According to the Public Ministry, more than 21 thousand complaints were made between October 2013 and July 2020, however, the cases were more notorious during the health emergency.
“Being a fintech, we are always in constant search of those technologies that allow us to avoid any type of incident. We take the information of our users very seriously, so we have internal policies and processes that allow us to guarantee the security of our information ”, adds the specialist.
5. Big data: Big data is expected to strengthen its presence in this sector next year thanks to its ability to process large amounts of information for companies, which will be valuable for the financial sector, as well as for fintechs.
“Knowing and implementing big data brings endless benefits for companies in addition to streamlining management. For example, it enables faster customer segmentation, as well as analyzes risk management. We are sure that these beneficiaries will be strengthened as the months go by ”, he concludes.
