The end of the year festivities are approaching and without a doubt, the Christmas It is one of the most important dates on the calendar for many entrepreneurs. The sales and shopping season increases exponentially, especially since Christmas represents joy and gifts.
In this sense, the experts from SURGIR, a Santander Group company focused on providing loans to support the productive activity of Peruvian entrepreneurs, provide some recommendations on why it is important to prepare for the Christmas campaign in advance to boost business sales. :
It helps to organize a work plan more efficiently. The order and planning of purchases and payments in the business will add value and great improvements to sales, especially on dates where profits are intensified such as Christmas. With a SURGIR loan, without much paperwork or cumbersome paperwork, you can make the most of the Christmas season.
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- Helps to manage stock efficiently: Planning the right stock for the campaign is one of the challenges. Therefore, the main questions that must be answered for a good commercial strategy are: what stock should I have, how much and when to order it. Anticipating to buy products by season helps to plan the investment and not have shortages of merchandise for sale. If we anticipate the first purchase, we will have enough time to analyze the details of the purchase of the next stock, having a better product rotation (replacement due to demand) due to the increase in Christmas purchases. In addition, an efficient merchandise rotation process will contribute to increased sales. Through the renewal of the loan or expansion of the line, there will be liquidity to have a constant flow of supply and sales to improve business productivity.
- Merchandise is acquired with better wholesale prices: By planning and supplying the business with time to purchase merchandise, better prices are acquired, since the cost of products is usually increased on the eve of holidays. This will allow you to receive more income from the sales of the products.
- Helps anticipate business risks: This is key so that Christmas does not surprise entrepreneurs. It is necessary to have a list of possible risks in the business and the strategy to mitigate them, thus reducing the negative impact. Possible risks include: increase in raw material prices, lack of stock, breakdowns, among others. Keeping the worst-case scenarios in mind in this way will help to be more and better prepared for everything.
- Contribute to expanding the business: The Christmas campaign is a great occasion in the year to work on sales goals and why not, think about expanding the business, either in product lines or looking for a better space or location.
Credits such as the one offered by SURGIR are a great alternative for Peruvian entrepreneurs since they provide services and products according to the diverse needs for each campaign of the year, helping to boost business sales. It also has the backing of the Santander Group, which has been in the financial market for more than 160 years helping millions of people around the world to progress.
