A campaign broadcast in the United States (USA) by television, internet and foreign media featuring tourist destinations in Brazil generated an increase of US$ 5.7 million in trips to the country, informed the Brazilian Agency for the International Promotion of Tourism (Embratur).
The campaign Brazil is visa-free. come visitcarried out by Embratur, was broadcast in the United States between February and April and contributed to a 78% increase in searches for the term visitbrazil (English term meaning Visit Brazil) since November last year.
The advertising was even broadcast in Times Square, one of the main tourist attractions in New York.
According to the agency, 1,673 insertions were made on TV, generating more than 14 million impacts (a measurement used to estimate how many times the pieces were viewed by the public). In outdoor media, 1 million insertions were made, with more than 38 million impacts. The content on the internet registered more than 52 million impacts, 12 million video views and more than 127 thousand clicks to the site visitbrazil.
With this campaign, Embratur promotes the image of Brazil abroad to increase the entry of international visitors, contributing to boost the inflow of foreign exchange and increase the relevance of international tourism in generating jobs and income for our country, said the president of Embratur , Silvio Nascimento.
In 2019, before the covid-19 pandemic, the United States was the second country that sent the most visitors to Brazil. There were almost 600,000 North Americans coming to the country, a number that is second only to the almost 2 million Argentines who entered Brazil that year.
