The Paraguayan Association of Advertising Agencies – APAP launches the seventh edition of the 2i event, an ideal space for agencies, media, advertisers and other protagonists of the orange economy to work together in the evolution of the field.
The 2i will take place on May 12, from 2:00 p.m. to 6:30 p.m., at the Paseo la Galería Events Center, aimed at directors and collaborators of advertising agencies, marketing managers, media managers, related unions, independent professionals in the area and students.
Tickets are on sale both at the headquarters in Cptán. Brizuela 475, as entering the ticket link that can be found on the APAP networks.
The cost is G. 300,000 for guild members and G. 450,000 for non-members, with discounts from the purchase of 4 tickets. Ticket sales are in advance and places are limited.
As in previous editions, the 2i summons industry leaders as speakers, seeking to generate this conversation through their knowledge and experience, with the aim of inspiring, contributing to the construction of this industry and the vision to consider for the future of the business. of advertising.
Daniel Achával, vice president of APAP, explained that this edition will be very special, since it returns to face-to-face, then virtual formats.
“It is post-pandemic, after two years of many changes around the world, but particularly in Paraguay there is a growth in certain things in which changes have accelerated,” Achával commented.
Topics will be addressed such as:
Trends in the industry and keys to the future, which will be delivered by César Vacchiano, CEO of Scopen Latam.
Key indicators of the link between agencies and clients, by Rodney Acevedo, General Manager at COIN.
Towards the new business model of agencies, how to build value from data and new technologies?, by Marco Casas, Head of Agency at Meta and representative of Cisneros Interactive.
Impact of local creativity, addressed by the Chamber of Advertisers of Paraguay – CAP and the Federation of Creative Industries – FIC
The future of Broadcasting, counting for this talk with the presence of Hernán Birencwajg, Commercial Manager of Artear Argentina.
The play on words, which are the ones that should guide us to where the industry should go?, presented by José Daniel Nasta, Chairman of TEXO.
Unified customer experience, presented by Juan Camilo Suarez, CoCeo at Isobar Colombia and Head of Dentsu Commerce.
The APAP is the Guild that brings together the leading communication agencies in the market since 1966, celebrating this 2022 its 56th anniversary of uninterrupted trajectory, always with the aim of valuing advertising in our country.
