AND
they are usurping all forms of social repudiation and complaint. Every word that the extreme right articulates, in the form of a political campaign or ideology vigilante
, is an ideological ambush nourished, mainly, by operations of symbolic usurpation. They whine histrionically about the social hardships of which they are the historical cause and merchandising beneficiary. They condemn, with anti-politics, the political leadership
for the dirty tricks they carry out together while they accumulate votes (Stockholm syndrome) from their victims. ideological war that disguises itself as popular cry
the ideology of the executioners.
Semiotic expression of bourgeois fears in a world that is cracking intoxicated with injustice. Very old perverse tradition incubated in the very soul of bourgeois democracy. It is not a calamity that surprises by its novelty
not even one damn
tragic fate caused by extraterrestrial forces. It is capitalism that rehearses all kinds of ideological tricks to disorganize the working class, depress it in all its transforming forces and disfigure the historical emancipatory theses, turning them into libertarian spasms and belches of false treacherous rebellion. Their business is to profit from the skepticism and disappointment induced by taking advantage of the embarrassing inequality that slaps them with miserable wages and slave labor hours. As they hijack the economy and enrich themselves to obscenity, they offer themselves as the only possible future, with money power as the only reasonable answer. They impose the idea that they can clean
politics and that any concept of organized people is synonymous with failure. That the best plan is to trust the businessmen, because only in this way are there possibilities of wealth and well-being that one day will slip down.
This could be stopped immediately if the emancipatory social forces unite to modify and control all legal-political instances of the electoral processes. Take away from the bourgeoisie the tricky controls that it has devised against the democratic will of the people. And not be satisfied with that. The bourgeois ideological war is nothing more than the deployment of attacks to guarantee eternal domination over the economy and wages. In the electoral circus paid for by the oligarchies, puppets trained to attract followers, or addicts, to the culture of Show, with any gimmicky antics: haircuts or lack thereof; shouting or whispering; arrogance or piecework talk… as if that were a guarantee of clear ideas or verified consensus. Circus with many tracks, operating simultaneously on the confusion and with fake news”, each day more spectacular, advertised by the piece with all the monopolistic loudspeakers disguised as media
which are, in reality, weapons of ideological warfare. Market freedom disguised as freedom of expression
. With hate and ignorance they can win elections. The lie of a few as the truth of all.
Their semantic axes are the deepest social pains that they themselves have inflicted on the peoples. They have no shame in report
inflation, which is one of its big businesses. They don’t blush talking about the poverty
made by themselves to enrich themselves. Their pulse does not tremble to unfold their politics
with flags of anti-politics against corruption, which they themselves have allowed in the false democracy of their privileged sects. They say they love the people, the country and the Republic, while they tear their business garments with dogmatic and fanatical verbiage. They dream of seducing the youth with costumes of rebellion
, secretly designed so the bosses don’t freak out. The plan is to brandish social unrest with demagogic tricks to legitimize their repression plans against their voters.
We have already seen it thousands of times. Time and time again it has cost us lives and natural resources. Time and time again they have defeated us with their deceptions and always show it off as the new and what we have always wanted. Its most conspicuous representatives are suckled in Nazi-fascism. They have propagandist geniuses who fabricate nuances and ambushes of all kinds for them. And they have aberrant successes that are always legalized with the magic wands of bourgeois democracy. Everybody knows the names of the candidates
with right-wing extremism. Everyone identifies them on the boards of electoral tactics and strategies and they are all co-responsible accomplices every time the consequences of such a scoundrel hit the people without mercy.
We are not thinking here of semiotics, absorbed in metaphysical and scholastic dalliances; The ways, means and relationships of production of meaning matter to us as an object of study, but always within the framework of the capital-labour dispute. That’s where reality lies. But it would be terrifyingly simplistic, and escapist, to identify the enemy’s virtues without contrasting them with our weaknesses. Because to a large extent some live thanks to the others. In the background of each extreme right-wing expression, it is essential to identify, name and characterize the money that feeds them. It is essential to make the financing of politics transparent (and in general all financing), but accompanying such transparency with a pedagogy of honesty because, among the semiotic pathologies of our times, a new kind of cynicism has shielded itself from all outrage. A plague of conformism and indifference drowns reality and makes us shameless customary for the benefit of business of that anti-political extension of the ideology transmitted by all its means.
We must not contemplate his spectacle with crossed arms. All that paraphernalia is a compendium of propaganda aberrations that have become naturalized in a landscape of advertising overproduction and bourgeois ideological jumbles.
Philosopher and director of the Institute of Culture and Communication and the Sean MacBride Center, National University of Lanús.
