Next Sunday, May 8, the Mother’s Day and the merchants they expect 25% to 30% growth in sales over any given Sunday.
The president of Fenalco, Jaime Alberto Cabal, said that commercial establishments and restaurants are prepared to attend the celebrations, which this year will not have any restrictions due to the pandemic.
(See: Commerce prepares for Bogotá Awake for Mother’s Day).
On the day, the union conducted a survey to measure the purchasing spirit of Colombians.
32% of those consulted are willing to allocate between $50,000 and $100,000, while 28% speak of a budget of between $100,100 and $200,000.
The favorite gifts are clothes and shoes and going out to lunch, for 28% and 26%, respectively.
Flower bouquets, gift cards and vouchers They are still on the list of alternatives to give to mom in 2022.
(See: Trade deficit grew 63% in the first two months of 2022).
Fenalco highlights, on the purchase site, that the pandemic stimulated virtual purchases. This is how 17% chose Internet and the applications to make your purchases for this date. Before the health crisis, that percentage was barely 5%.
In any case, physical purchase is preferred. This is how 50% of those consulted will buy in a store in a shopping center.
“At Plaza Imperial, we expect to see a 160% increase in foot traffic compared to previous years after the pandemic, thanks to extended hours, discounts, promotions, and in-person activities. We project that the average ticket will be between 250,000 and 300,000 pesos per purchase and the categories that will register the highest sales will be: clothing and footwear, cosmetics, perfumes, chocolates, flowers and restaurants“, assured Diana Patiño, marketing manager of Imperial Square.
(See: FTA with the US totals US$127 billion in ten years).
The mall Titan Plaza, meanwhile, advances during the month of May the campaign ‘Mamás influencers’, in order to honor and celebrate mothers in their month.
During this month, the shopping center expects more than three million visitors, that is, it believes that its traffic will increase by 234% compared to May 2021, which had 898,338 visitors.
For Carlos Fajardo, Marketing Manager of PayU: “The participation of key sectors such as fashion, flowers, restaurants, gifts, entertainment, travel and tourism show an average increase of 20%. Likewise, sales of 33 million dollars and a 22% increase in the number of transactions are expected, going from 773,000 pesos, in 2021, to 943,000 pesos, in 2022.”.
For its part, Melonn, the Colombian logistics startup, expects to deliver approximately 14,000 orders, which is equivalent to 54,000 items, to main destinations such as Bogotá, Medellín, Cali and Barranquilla, “a figure that confirms that e-commerce has gained momentum due to the economic recovery and consumer confidence in virtual channels“, explained the company.
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