The executive director of National Institute for the Protection of Consumer Rights (Pro Consumer), Eddie Alcantara, declared that this entity began inspection operations this Thursday to avoid misleading advertising to the detriment of the economic interests of consumers on the occasion of the celebration of Mother’s Day.
Alcántara pointed out that in these operations, the same inspection procedure and good commercial practices carried out last year will be used, both in the stores with the highest flow on that date, and in retail establishments, due to the excellent results achieved for the benefit of the consumers.
“As a result of the innovative procedures and mechanisms that we have implemented, by carrying out prior inspections and training for suppliers in high consumption seasons, we ensure that no business threatens the pockets of consumers by making use of this illegal practice as It’s misleading advertising.” narrowed down
The official indicated that through work groups with the commercial sectors that had established a protocol with Pro Consumidor and that on this Mother’s Day holiday they will be launched, “guaranteeing all consumers in the country that this practice will be eradicated in a timely manner.” final”.
Likewise, Dr. Eddy Alcántara urged consumers who understand that their rights have been scammed or flouted with misleading advertising to “do not hesitate to contact or go to the nearest office of Pro Consumidor to file your complaint or claim so that Pro Consumidor Proceed to conduct local investigations.”
Finally, the owner of the entity consumer rights advocate recalled that the use of misleading advertising was practically zero in 2021 due to the effectiveness of previous inspection operations on Father’s Day, Black Friday or Black Friday, Christmas holidays, Three Kings Day and San Valentine”.
