The elimination of the Colombian National Team to the Qatar 2022 World Cup, not only represents a defeat at a sporting level, which undoubtedly leaves a deep sadness among the fans, but also It generates a disappointment for the trade, which saw in this event an opportunity to increase its sales.
(Losses for trade due to the absence of the National Team in Qatar).
For the National Federation of Merchants (Fenalco), the elimination “it’s a blow” for merchants; for the sales of companies linked to gastronomy, bars, fast food, homes and clothing.
Fenalco pointed out that the reports of bars and restaurants during the time of the World Cups in Brazil and Russia showed an increase in income between 30% and 40%, compared to the same periods of previous years.
“The elimination of the Colombian team will severely affect the sales of companies linked to gastronomy, bars, fast foods, homes, shirts and other clothing items, souvenirs, travel agencies, airlines, beer, spirits and soft drinks in general, subscription TV , televisions and something very emotional in the Colombian, the Panini album”, said Jaime Alberto Cabal, president of Fenalco.
Under this scenario, Camilo Ospina, president of the board of directors of Asobares, stated that not going to the World Cup will affect bars, which will not only have an impact on sales, but also on job creation.
(How much will the Colombian National Team stop receiving for not going to the World Cup).
“Definitely that the Colombian National Team does not go to the World Cup generates an affectation for our sector. Nearly 20% of the billing of the establishments was increased when there was a match of the Colombian national team, something very positive, also moved other hours to the traditional hours of operation of these establishments. Additionally, the tricolor parties called for reinforcing the work teams in the establishments, in terms of security, table and bar service,” said the executive.
Guillermo Gómez Paris, president of Acodres, the official association of the restaurant sector, stressed that there will undoubtedly be a big blow for restaurants.
THE HOME APPS
Although the commerce and the restaurant sector have shown the negative face of the panorama, the delivery platforms, as is the case with Rappi and iFood have stated that they do not expect declines in sales for the non-participation of Colombia in the World Cup.
“We really do not believe that this will impact the home sector, the game times will be between 5 in the morning and 2 in the afternoon, Colombian time, which could eventually bring a greater demand at lunchtime. We do not expect that there are casualties in the home sector, and on the contrary, due to the date on which the World Cup is played, we will be in a time of high demand,” Rappi told Portfolio.
For its part, the iFood company stressed that “the World Cup is an event that moves all football lovers and a large majority of people will continue to push the rest of the teams and their favorite players, celebrating each match with joy and mobilizing various sectors of consumption to suit you. From iFood we will continue presenting the most varied offer”.
JOHANA LORDUY
BRIEFCASE
