Lionel Messi will be the global ambassador for Socios.com for the next three years, the company that creates ‘fan tokens’, virtual currencies based on ‘blockchain’ technology with which fans can participate in certain decisions of their teams.
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The agreement means that Messi will be the protagonist of the company’s promotional campaigns, including its first television campaign to promote a business in which 1.5 million football fans in 167 countries have already been interested, who have acquired some of these crypto assets with which soccer clubs and other sports institutions can offer them to participate in decisions, discounts or advantages.
Messi’s statement
“Fans deserve more recognition and more participation in their teams (…) Socios.com exists to enhance the fan experience, to allow them to be ‘more than fans’. I am proud to join Socios.com and contribute to its mission to create a future with more and better interaction opportunities for fans around the world”, Messi said in a statement.
The founder and CEO of this company, Alex Dreyfus, has underlined that the talent of a player like Messi is “capable of making football even more special for fans.” “We are delighted to announce Lionel Messi as our global ambassador and eager to start working together for a future where fans can play a much more active role in their teams,” added Dreyfus.
Among the teams that have already launched their ‘fan token’ are PSG (Messi’s current team), Barcelona, Atlético de Madrid, Valencia, Juventus, Inter, Napoli, Milan, Arsenal and Manchester City, Flamengo, Corinthans, the Argentine national team or River Plate.
UEFA, too
In February, UEFA also reached an agreement with Socios.com to develop actions with the virtual currencies of the clubs that participate in its competitions, as well as championships in other sports such as the Davis Cup of tennis, the UFC of mixed martial arts, Formula One or eSports teams.
The owners of these cryptoactives have the possibility of participating in surveys to choose elements such as the design of the kits or the dorsal of the new signings -the company calculates that it will launch 500 throughout the year-, or participate in raffles for rewards (tickets, experiences) such as the 17,000 that they hope to distribute this year among all the clubs in which they work.
