the industry of living place It is not foreign to the current context. Rising inflation, economic uncertainty and geopolitical problems they are latent risks; However, given this, the participants in this sector must be disruptive so that more and more people can acquire a home to live in.
In an interview, Luis Alberto Moreno Gómez Monroy, newly appointed president of the National Chamber of Industry for the Development and Promotion of living placeindicated that given the panorama he paints for this year, the more than 1,000 associated with this organization could build about 270,000 householdsIn a conservative scenario and in a more optimistic context, the number would be up to 280,000 units, that is, an increase of close to 3% compared to what was done in 2021.
“It is a complicated year, where circumstances are arising that we did not expect, for example, the war in Ukraine, which although it is far away, has affected it because there was an increase in the price of aluminum. So, it is a year that has been adding circumstances in which we cannot do much”, highlighted the president of Canadevi.
In this context, Gómez Monroy highlighted that in his field of action and in the current scenario, industry participants must be disruptive on issues such as new forms of housing solutions, financing mechanisms or even greater collaboration between different agencies, all of this in order to make the right to living place in Mexico, where more than 33 million people are in housing lag.
“We try to be disruptive, to look for alternatives. The federal institutions, as well as the national organisms of living placepresent an interesting optimism that is good because they are eager to start looking for logical alternatives, to seek and create ideas, to seek financing and different ways of working.
“We certainly believe that, with the experience of this House, we can provide ways and expectations with a multiplier effect to generate alternatives so that people have the constitutional right to a living placeto form a home and have a heritage”, highlighted the president of Canadevi.
Gómez Monroy highlighted that although there is optimism going forward for the development of the industry, he was also aware of the challenges that have to be faced in the short term, such as:
house prices
For the president of Canadevi, the issue of inflation in inputs for the construction of living place has put pressure on developers’ margins, with the risk that this price rise will be passed on to the final offer.
“It is necessary to try that the prices of the living place are kept to the best of our ability. It is a very important challenge, because everything indicates that inflation is latent, that increases can occur at any time. It is important to add ideas, adding to the value chain of all suppliers and looking for alternatives on how to do it and although we could talk about an increase (in offer prices) but that it be progressive and not sudden. “
look for alternatives
According to Gómez Monroy, technology must have a greater impact on industry processes, specifically in terms of marketing and financing, in order to respond to the current context, where digitization becomes preponderant.
“We must generate new alternatives so that people have a wider range of possibilities to acquire assets: Infonavit, Fovissste and the Federal Mortgage Society are working on it, we have to join in with ideas and further expand this range,” he said. .
Reach more segments
Serving more segments of the population, which have traditionally been neglected, has become a priority for the health industry. living place. In this context, it is necessary to serve people who are in the informal sector, either totally or partially, that is, who have income from a formal job and whose resources are supplemented by informal activities.
“We have to see how to add to the mixed and informal market. The mixed market is one where people partly work, have a formal income and another part of their resources comes from informality. In addition, the other part that in its entirety is informal, add it, bank it and have access to a living place. If we achieve this last point, we can significantly unfold production, which would be good for everyone.”
Greater coordination
For the new president of Canadevi, it is imperative that there be greater coordination between different organizations; such as, for example, that the municipalities use a single window, provided by the Single Housing Registry, so that housing projects can be registered. living place in their territories in a more agile way.
“On the part of the states, approach them to make them see the need for support to the municipalities so that they make their municipal urban development plans through state resources, so that all the important municipalities of this country are arranged in accordance with the public policies issued by the federation”.
Currently, the industry living place it impacts 31 of the 42 branches of the national economy, generates 2.5 million jobs and contributes 6% of GDP to the country’s economy.
