The devaluation of the Real and a massive and aggressive production of canned beer in Brazil, which manages to cross the border, it is a pressure for the national production that cannot compete with the costs of the foreign product.
Corumbá (Brazil) is located no more than 20 minutes from Puerto Quijarro (Santa Cruz). It is in a corner where the beer marketing points are concentratedbrands such as Conti, Skol, and Brahma, among others, are the most coveted to be marketed in Bolivia.
The small cans, called ‘sticks’, are 269 cc and their costs, if purchased in bulk, does not exceed Bs 2, so in the national market they are sold between Bs 4 and Bs 5, a cost that, for national production, is difficult to match or improve.
Trucks and particularly Noah vans They are the main means of transportation. Already from Brazil there is a whole organized system so that smugglers can buy the product and have the certainty that it will cross the border, by one of the three steps to our country, to then be taken to Santa Cruz or to other departments.
You will be able to read the details of this illegal activity next weekend. The report focuses on how smugglers break through checkpoints by making payments to certain officials, so that they look the other way and let the loads containing beer, food and clothing pass.
The devaluation of the Real and a massive and aggressive production of canned beer in Brazil, which manages to cross the border, it is a pressure for the national production that cannot compete with the costs of the foreign product.
Corumbá (Brazil) is located no more than 20 minutes from Puerto Quijarro (Santa Cruz). It is in a corner where the beer marketing points are concentratedbrands such as Conti, Skol, and Brahma, among others, are the most coveted to be marketed in Bolivia.
The small cans, called ‘sticks’, are 269 cc and their costs, if purchased in bulk, does not exceed Bs 2, so in the national market they are sold between Bs 4 and Bs 5, a cost that, for national production, is difficult to match or improve.
Trucks and particularly Noah vans They are the main means of transportation. Already from Brazil there is a whole organized system so that smugglers can buy the product and have the certainty that it will cross the border, by one of the three steps to our country, to then be taken to Santa Cruz or to other departments.
You will be able to read the details of this illegal activity next weekend. The report focuses on how smugglers break through checkpoints by making payments to certain officials, so that they look the other way and let the loads containing beer, food and clothing pass.
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