Caring for the environment is a task in which we all must be involved. Every little action can help or harm the planet. As a result of this, and continuing with its look to raise awareness of the battle with global warming and show itself as a sustainable brand, this 2022 nature first came to lollapalooza as an official sponsor of the most important music festival in the world.
And within the main themes of their participation, it was Sustainability, with a variety of activities for the attendees. For example, activities were carried out such as singing at the brand’s stand, where as the decibel meter rose, donations of trees were made for the Reforest Foundation.
In addition, attendees were able to take care of their waste with a machine that converted the plastic into a fingernail live, a photo opportunity in an artistic intervention with waste.
On the other hand, the caps of the plastic bottles also had goals for Natura to make a donation of 10 trees to the country.
“We are conscious, with purpose and our objective has to do with making an invitation to connect and awaken the senses. What if we unite for the world as we unite for music? Connect with silenced emotions since inner awakening has the power to transform and make a more united and beautiful world” explains Alexa Guerra, Marketing Manager of Natura Chile.
The brand featured a 300 square meter dome, which had an immersive access tunnel. Once inside, you will reach a circular space with 360 screens with an explosion of light and sound. Then came a labyrinth of mirrors where the reflection became infinite, acting as a kaleidoscope. I finally had a space with kinetic fabrics that react to touch.
Natura also had the main stand with a panoramic terrace in front of VTR’s main stage, for a complete view of the shows. In addition, to invite to connect with the public, make-up and perfumery experiences were carried out.
For the little ones, Natura presented Kids to Paloozaa space located within kidzapalooza. Here the children were able to learn about caring for nature, becoming “guardians of the planet”, completing 4 activities with the aim of generating environmental awareness.
