This Tuesday (3), at 8pm, an initiative to raise awareness and prevent violence against women and girls will be launched, using the preparation cycle for the 2027 FIFA World Cup in women’s football as a platform for social mobilization.
To mark the launch of the “Feminicide Never Again” Campaign, the Christ the Redeemer monument will be illuminated in the color teal (teal) — global symbol of solidarity with survivors of violence and commitment to cultural change.
The initiative is co-led by the NO MORE Foundation, a global organization dedicated to combating domestic and sexual violence, in a strategic partnership with Embratur – Brazilian Agency for the International Promotion of Tourism, the Brazilian Communication Company (EBC) and the Sustainable Christ Consortium, formed by the Cristo Redentor Sanctuary, the Obra Social Leste Um – O Sol and the Instituto Redemptor.
As part of the campaign, the TV Brasil will run an awareness campaign between games between games with the participation of athletes, such as Raí and Formiga. Public broadcaster of EBCthe TV Brasil is the largest broadcast rights holder for women’s football in the country.
The announcement comes during NO MORE Week, an annual global mobilization dedicated to raising awareness about the impact of domestic and sexual violence. Embratur will support actions aimed at promoting Brazil as a safe destination committed to contemporary values of equity, diversity and social responsibility — dimensions that are increasingly decisive in the choice of global tourist destinations.
TV Brasil Petrobras Award for Them
At the same time and place, the TV Brasil Petrobras Award for Women will be launched, at the feet of Christ the Redeemer, an unprecedented initiative by Brazilian Communication Company (EBC) in partnership with Petrobras. The award was created with the purpose of being the main annual recognition of Brazilian women’s football, combining sporting excellence, institutional strengthening and social commitment.
The TV Brasil Petrobras Award for Women will be granted to fill a historical gap: the lack of an exclusive award dedicated to women’s football in Brazil. Voting for the award will be done among the captains and coaches of the Brazilian teams. The award will also have a “Women’s Football Against Feminicide” category.
Service: Launch of the “Feminicide Never Again” Campaign and the TV Brasil Petrobras Award for Women – March 3, 2026, from 8pm, at the Cristo Redentor Sanctuary, in Rio de Janeiro (RJ)
