Today: February 12, 2026
February 12, 2026
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How much will Peruvians spend for Valentine’s Day?

How much will Peruvians spend for Valentine's Day?

This Saturday, February 14, Valentine’s Day is celebrated and the retail sector is preparing for a greater outlay. The president of the Retail and Distribution Guild of the Lima Chamber of Commerce (CCL), Leslie Passalacqua, explained that a person could spend up to S/300 for this date.

“We have had a good start to the year and a good thermometer that allows us to think that this campaign will be better. In addition, there is the advantage that this date falls on a weekend,” he explained to this newspaper.

The dynamism of this date, according to the representative of the CCL, will allow the turnover to reach S/630 million, given the diversification of the products and services offered.

Something that will also help growth is that today this campaign no longer only focuses on couples and friends, as families are seen gathering to celebrate a date like this.

Although classic gifts such as chocolates and flowers will still be present on this date, the truth is that there is a growing demand for giving experiences and entertainment. In that sense, dinners in restaurants, tickets to the cinema or the theater, adventure activities, among others, will be among the most in demand.

QUALITY

February 14 is also an opportunity to support entrepreneurs. For this reason, Tine van den Wall Bake Rodríguez, Senior Manager of Sustainability and Social Management at Repsol, highlighted the importance of buying from entrepreneurs on this date.

“At Impulsared we want more Peruvians to discover the value behind each venture: effort, creativity and a story that deserves to be supported. Each conscious purchase is a way to boost the growth of these businesses and strengthen the development of their families and communities,” he indicated.

To choose the ideal gift for Valentine’s Day, he indicated that it is important to review the seller’s social networks and comments. He also suggested looking at the finishes, materials and presentation of the products he offers.

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