Sanborns Groupretail division of Carso Group property of Carlos Slimwill reduce the pace of opening physical stores to focus its investments on digital transformation and technological platforms, in order to increase sales.
Currently, the retailer that operates the chain stores Sanborns and Searsis implementing a business management system (ERP) Oracle and a sales platform Salesforcesaid the Director of Finance and Administration of Grupo Carso, Arturo Espínola.
“That is where we are going to concentrate the investment, with the aim of improving e-commerce, logistics and customer experience,” he said in a conference with analysts during the presentation of the financial results for the fourth quarter of 2025.
This year “there are not many stores that are going to open,” commented the manager. Of those that will open, the majority will be from Dax formatfocused on the sale of beauty products and other items, as well as and iShopwhich sells Apple products, because that is where there is still space available.
This year, he added, the main focus is to finish implementing the two aforementioned platforms, which are expected to help boost sales.
“This year we have had some important expenses related to this implementation, however, we are hoping to reach margins above 6%, without stopping making this investment. Surely by 2027 we will see better margins once we have completed all this implementation,” he stressed.
The purpose of the above is also to offer a better shopping experience to customers, through electronic commerce and a better level of deliveries.
Arturo Espínola also explained that in the short term they do not plan store closures, after the adjustments made in past years.
Although he clarified that there could be some movement for “market rationalization”, but it will not be relevant in terms of the number of stores.
Sanborns Group ended 2025 with 469 points of saleup from the 451 registered at the end of 2024, which represents an increase of 18 stores or 4 percent.
The openings of the iShop stores stand out, which went from 107 to 124 stores, while Dax increased its number of stores from 46 to 48 and mixup added one more establishment, to reach 46 units.
Sanborns, for its part, added a new point of sale, reaching 141.
Although not all brands grew. Sanborns Cafe It reduced its presence from 17 to 14 stores, while the Sears department store and the Perfumery Boutique remained stable.
During the fourth quarter of 2025, Grupo Sanborns remained the most relevant division within the group, contributing almost half of total sales, with 47.1 percent.
In the period, Its income amounted to 25,833 million pesosan increase of 2.3% compared to the same period in 2024, mainly driven by seasonal sales.
“There is an objective to grow in this division to the extent that it is profitable and to the extent that it is convenient for the group and the shareholders. What will be helping us is to continue with this diversification that has allowed us to face the ups and downs,” stressed the director of Finance and Administration of Grupo Carso.
