Azteca Bank sees a lot of opportunity to democratize the investment fund market in the country, in addition to doing it in a simpler way and from small amounts, despite the fact that in recent years there has been growth in the matter.
Gabriela Hernández, executive director of recruitment and membership at Banco Azteca, explained that from 2019 to 2025, the number of investment fund clients in the country it went from 2.5 million to 16.1 million, a growth of more than 500% in the period.
Furthermore, he commented, today there are 4.9 billion pesos in the local investment fund market.
However, he highlighted that this market is still very small, in addition to the perception that it is very complex and that one can only enter with large amounts.
Given this scenario, Azteca Banknumber 10 in the system by assets and with more than 23 million clients, launched its Azteca Fund 1 this Tuesday. It is, according to the institution, a mixed fund in which it can be invested in government bonds and debt of private companies. In addition, you can enter from small amounts and in a simple way from the entity’s application.
Tonatiuh Rodríguez, general director of Banco Azteca, explained that the expectation is to reach between 200,000 and 250,000 clients with this instrument, and capture around 5,000 million pesos in one year. However, he explained that the opportunity is open to more than 23 million customers.
“Banco Azteca has been very successful in this first sequence: access to financial services (…) second thing we have done very well, recurrence (…) and the third, is building wealth and that is why we are venturing into investment funds,” said the bank director.
He highlighted in this sense that with this, more than 23 million customers have the possibility of hire investment funds in three clicks.
“For us, investing should not be a privilege, it should be a tool, a possibility, and that is what we are betting on,” he explained.
He mentioned that this, as with other wide range of products offered by the bank, must be accompanied by financial education.
“What we are proposing today is that we want it to stop being a privilege for a few and for it to be an option for many; for it to be an option based on what we Mexicans need, something easy, simple, transparent, without complicated languages, without it being something that people say: you have to be experts to understand this. What we are doing today with the launch of our first investment fund is taking that big step in democratization and giving access to all Mexicans,” said Gabriela Hernández.
He stated that the institution already has authorization from the National Banking and Securities Commission (CNBV) to be a distributor of investment funds.
Simple process
Azucena Aguilar, director of investment products at the bank, mentioned that it is a 100% digital experience, and that among the benefits are: there is no minimum amount to invest or deadlines, in addition to daily availability of resources.
He added that to access this new option, you only need to have the Banco Azteca app and an associated account, and then select the “investment funds” option, choose the account to transact, and enter the amount to invest.
