Still active, Neymar It is already exhibited as a legend. An interactive exhibition about his life has attracted about 10,000 people in a month at the São Paulo stadium Pacaembuwith tickets up to 25 dollars (20 euros). The next step: take it around the world.
“Neymar Jr. – Giant by his own nature”: this is the name of the sample ‘Menino Ney’which paraphrases one of the verses of the national anthem of Brazilwho has the number 10 tattooed on his chest.
The Santos striker, via NR Sportsa company that manages its image and has just acquired the rights to the brand Pelehas gathered in one space curiosities about his life and some 65 pieces from his personal collection, including trophies, t-shirts and photographs.
The activity, which has the support of several of the brands that sponsor the footballer, such as Puma, Red Bull either ‘Pley by Ney’ -a line of drinks-, also includes the possibility of dressing in shorts, stepping on the grass of the legendary stadium Pacaembuin São Paulo, and recreate the plays of the former player of the FC Barcelona and Paris Saint-Germain (PSG). Accompanied by instructors, attendees can take free kicks with barriers, take penalties with a goalkeeper and practice dribbling.
“Neymar Junior It is a global brand that has roots and is from all over the world. Therefore, we hope that this project model that we have built can last for many years and in many different locations,” he tells EFE Felipe Giocondoevent agency partner Plan.Ein charge of preparing and structuring the exhibition.
The proposal has been well received in the capital of São Paulo. According to preliminary estimates, about 10,000 people. It opened on January 3 and will continue this Saturday, because the idea is to take it to other corners of Latin America, Europe and Saudi Arabia.
The appeal of the Neymar brand for children
In his opinion, Neymartoday 33 years old and still far from his best football version after a string of injuries, still retains that media pull for his “authenticity with children.” “I think that a large part of its commercial success is precisely due to that connection with these audiences. He is really very loved for his way of beingeven by the way he behaves. I think that is also related to social networks and new trends in sports. He is very active in that sense,” he adds.
Admission for the full experience costs 130 reais (about $25). Children pay half. A part of the proceeds will be allocated to social initiatives for minors in vulnerable situations promoted by the Neymar Institutealthough Giocondo He could not specify what percentage.
A few days before the closing of this edition, the grass of the Pacaembuwhere Neymar He scored his first goal as a professional and raised the 2011 Libertadores Cuplooks like a training session with groups of boys and girls trying to imitate the plays of their idol.
Rodrigo Pinto and Karoline Meira They are from Salvador, capital of the state of Bahia, and are on vacation in São Paulo. your son Samuel He is preparing to complete the circuit on the green. “Ideologically I don’t agree much with his vision, but in football I think he is a good player,” he says. I paint. “He is a protagonist on the field. That cannot be denied. There is no doubt: he is a great player, a great striker; He is an example as a footballer on the field and, off it… not so much“he adds Meirain reference to the history of extra-sports controversies.
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