He Puntacana Group announced his stake as part of the Dominican delegation at the International Tourism Fair (Fitur) 2026, which will be held from January 21 to 25 in Madrid, Spain, where it will present its strategic vision aimed at strengthening the sports tourism and luxury as key axes for the competitiveness and international projection of the Dominican Republic.
As part of the firsts that the company will present in Fitur 2026the development of a new project strategic in michesreaffirming his contribution to the promotion of luxury tourism in new development poles of the country, in alliance with the Grupo Meliá hotel chain.
In this edition of the fair, the group will place special emphasis on sport as engine tourism developmenteconomic and reputational, highlighting high-level events that continue to position the country in the international agenda.
Corales Puntacana Championship
Among them, stands out the Corales Puntacana Championship PGA Tour Eventemblematic event of the Puntacana Resortof an annual nature, which will be held from July 13 to 19 of this year, and which positions Punta Cana as one of the most important golf destinations in the Caribbean.
This event brings together international sports talentspecialized media, opinion leaders in the sector and high-value audiences, with a direct impact on the revitalization of the local economy and the strengthening of the reputation of the destination and the country brand.
He sporta tourist experience comprehensive
From Puntacana Resort, Puntacana Group has been a pioneer in integrating the sport like a tourist experience comprehensive, promoting initiatives that encourage healthy competition, well-being, enjoyment and community life, especially aimed at the owners and residents of the destination.
An example of this was the recent Padel Week Puntacana Resortheld from December 16 to 21, which featured the stake of renowned athletes such as Coki Nieto and Alfonso Sánchez.
Likewise, in collaboration with Lux Tennisthey celebrated in the Oscar de la Renta Tennis Center a unique meeting with the Spanish tennis player Carlos Alcaraznumber one in the Association of Professional Tennis Players (ATP) ranking.
Likewise, the group plans to carry out the III Women’s Polo Cupthe next January 31in it Polo Club of Puntacana Resortan initiative aimed at promoting the diversification of the sports offer.
This impulse to sports tourism is framed in a country vision developed together with the Ministry of Tourism (Mitur) and the Hotel and Tourism Association of the Dominican Republic (Asonahores), which, together with the private sectorcontinue to expand the national tourism proposal beyond the sun and beach offer.
In this context, the Dominican Republic is consolidated as a comprehensive destination and the Puntacana Group reaffirms its role as a key actor in the evolution of national tourism, elevating the sector’s proposal and integrating the sports tourism as a growth lever for high-level experiences.
This vision reaffirms the company’s commitment to a sustainable, innovative and high-value tourism model, which contributes to the economic development local and projects the Dominican Republic as a destination prepared to respond to the demands of the sports tourism and luxury in international markets.
