The beginning of the year continues to mark one of the strongest seasons for national tourism. Beaches, main cities and natural destinations concentrate the greatest demand from travelers during January, driven by vacations and the Three Kings Bridge.
News Colombia.
Travel agencies and tourism platforms agree that January maintains high occupancy levels, with special preference for sun and sea destinations, as well as cities with a wide cultural and gastronomic offer.
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January is consolidated as one of the strongest months for tourism in Colombia. The closing of the holidays, the Kings Bridge and the search for warm climates make thousands of travelers, both national and foreign, move towards traditional destinations and others that are beginning to gain prominence. This is confirmed by reports from travel agencies, digital platforms and unions in the tourism sector.
According to analysis of searches and sales reported by agencies affiliated with ANATO and booking platforms, beaches, cities with cultural offerings and temperate climate destinations top the list of preferences in the first month of the year
Cartagena, the classic that does not lose validity
The capital of Bolívar is once again among the most requested destinations in January. Its combination of history, beaches, gastronomy and cultural events, such as the beginning of the festival season, maintains it as one of the jewels of national tourism. Agencies consulted point out that Cartagena is one of the first options for travelers looking for rest and cultural experiences in one place.
San Andrés, leader among beach destinations
The archipelago continues to be one of the most in-demand for January, especially by families and couples. The sea of seven colors, the all-inclusive plans and the stable climate drive high hotel occupancy during this month, according to reports from agencies and booking platforms.

Medellín, growing urban and cultural tourism
The capital of Antioquia registers a significant increase in searches and reservations. Its spring climate, the offer of events, cultural tours and experiential tourism make it one of the most visited cities in January. Data from the sector indicate a growth of more than 50% in tourist interest compared to other months of the year

Santa Marta, nature and rest
The proximity to Tayrona Park and the Sierra Nevada make Santa Marta a very attractive destination in January. Tourism agencies highlight that many travelers choose this city to combine beach, ecotourism and wellness experiences, which is reflected in high levels of hotel occupancy in the first half of the year.

Tolú and Coveñas (Sucre):
These beaches in the Gulf of Morrosquillo have established themselves as an attractive alternative for those seeking rest, calm waters and more affordable prices. In January, they register a significant increase in visitors, especially families.
Palomino (La Guajira):
This destination continues to gain popularity among young travelers and foreign tourists. The combination of beach, river and nature makes it one of the most desired places for those seeking relaxed experiences and contact with the natural environment.
