In a growing community, Burger King shook the board with its Hacker Stacker, the brand’s first NFT in the countrywhich also brings real benefits to its new owner.
Non-Fungible Tokens (NFT) are here to stay, and that is why all brands have wanted to venture into the subject. But what often seems more like a whim product of the trend than a marketing strategy on the part of the brands, Burger
King has executed it masterfully.
Because not only is it a unique piece of art that any true fan of the brand would love to have – and for which its new owner paid 0.4 ETH – but also It also includes two years of free hamburgers in its stores throughout the country.
According to Eugenia Altez, Head of Marketing, and Mario Giménez, Operations Manager of the brand, With this launch, Burger King seeks to continue consolidating itself as a leader in its field, but also to align itself with global trends.
A mixture of marketing and ingenuity, of creativity and strategy. Something that Burger King has already accustomed us to, but that does not stop surprising us.
