Falabella is demonstrating that sustainability is not a simple trend, but the heart of an increasingly conscious business. Through its ambitious Second Life project, a key component of its +Green axis, the company not only promotes responsible consumption habits, but is also managing to generate a tangible social and environmental impact, turning fashion and beauty waste into opportunities.
Transformative proposal
Launched in 2024, Second Life is built around three pillars that have achieved concrete results:
– Second Life for your Sneakers: So far, more than 14 tons of sneakers have been collected and transformed into more than 30,000 eco-bricks. These materials are used for the infrastructure of the Fe y Alegría schools – classrooms, bathrooms, booths and school floors – and have prevented the emission of approximately 42 tons of CO² equivalent. Starting in 2026, collection will be permanent in seven stores.
– Second Life for your Jeans: Through upcycling techniques, 946 unused jeans (672 kg) were reused as raw material for new products, avoiding the use of 3.6 million liters of water—equivalent to the daily consumption of 24,000 people—and the emission of 6.1 tons of CO², with recycling training for 150 students and teachers from the Fe y Alegría schools.
– Second Life in Fashion – Barter +Green: These are exchange fairs in which 20,211 garments and accessories were reinserted, and presented a high exchange rate. This action prevented the emission of 141 tons of CO² and saved around 87 million liters of water.
With these encouraging figures, Second Life stands as a key proposal that directly responds to the goal set by Falabella of reducing the environmental impact of mass consumption, integrating the circular economy in its stores, products and in the direct relationship with the communities.
Expansion and new audiences
The project has proven to be a powerful driver of connection, attracting new audiences. The data reveals that more than 70% of the public in the jeans and Barter initiatives is under 35 years old, which confirms the value that new generations give to responsible consumption experiences.
With Second Life, Falabella not only meets its sustainability goals, but is also promoting the evolution towards a regenerative business model, where responsible consumption is possible, profitable and transformative. This demonstrates that economic growth can and must go hand in hand with social and environmental well-being.
