Bogotá Despierta 2025 extends hours and adds market squares with activities and discounts until December 23.
The initiative Bogotá Wake Up 2025 It remains in force until December 23, with the aim of facilitating end-of-year shopping and boosting the local economy through unconventional hours.
After its official launch on December 16 in the Titan Plaza Shopping Centerthe strategy seeks to mitigate congestion and the impact of road works on mobility. Commercial establishments will not only extend their hours, but will also offer discounts, promotions and cultural activitiesincluding concerts, novenas and raffles, to create a complete experience for citizens. Historical figures show that visitor flow can increase by up to 40% compared to a normal day.
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Among the main participants are shopping centers such as Tunal City, The Heroes, Central Square, Titan Plaza, Santa Fe, Unilago and Salitre Plazawhich will open during extended hours to meet seasonal demand. In addition, emblematic spaces in the center, such as the Seventh Race, Bolivar Square, Santander Park, Bicentennial Park and the Santamaría Squarewill be transformed into points of illumination and celebrations.
He El Tunal Metropolitan Park marked the start of the strategy with a giant tree and concerts on December 5, while other local parks, such as those in the hippies, Independence and the Viceroywill light up for the season. As a novelty, several market places They participate for the first time in the extension of schedules and cultural activities, expanding the offer and promoting community integration.
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Economic projections and balance of the sector
Juan Esteban Orregogeneral director of Fenalco Bogotá Cundinamarcahighlighted that the season has shown strong performance since the Black Friday. According to Orrego, the extension of hours allows establishments to increase their sales between 15% and 20%. Merchants are expected to exceed their final budgets for the month, taking advantage of days that, in many shopping centers, extend until midnight.
This strategy not only favors the profitability of the brands, but also improves the consumer experienceallowing you to access discounts and promotions and make your purchases in a calmer way, avoiding crowds.
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Debut of district market squares
In an unpublished fact for this edition, 11 District Market Squares have joined the initiative thanks to an alliance between the Institute for Social Economy (IPES) and Fenalco. This integration seeks to strengthen the popular economy and improve the quality of life of the residents by increasing the commercial flow.
Programming and schedules of the market places
- Samper Mendoza Square: 6:00 pm to 6:00 am (continuous schedule)
- July 20: 6:00 a.m. to 6:00 p.m.
- The Concord: 7:00 a.m. to 6:00 p.m.
- Fontibón: 7:00 a.m. to 6:00 p.m.
- Restrepo: 7:00 a.m. to 6:00 p.m.
- October 12: 7:00 a.m. to 6:00 p.m.
- The Crosses: 8:00 a.m. to 6:00 p.m.
- Perseverance: 8:00 a.m. to 6:00 p.m.
- August 7: 7:00 a.m. to 5:00 p.m.
- Santander: 7:00 a.m. to 5:00 p.m.
- The Fairs: 7:00 a.m. to 4:00 p.m.
These actions seek to guarantee that the end-of-year season passes normally and safely for all merchants and citizens.
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Institutional security and surveillance
To ensure the peaceful development of the days, the District Administrationthrough the Government Secretaries and of Security, Coexistence and Justicemaintains operational surveillance assets throughout the strategy, taking care of citizens and participating businesses.
