After two years of the COVID-19 pandemic in the country, the electronic commerce continues to accelerate its steps in the digital transformation of consumers and businesses. According to a study by Euromonitor International, Peru heads, with 87%, the list of growth and development of e-commerce in all of Latin America.
According to the report, it is followed by Brazil (61%), Colombia (53%), Mexico (50%), Chile (46%) and Argentina (36%).
In this regard, Ricardo Rojas, regional sales director for Blacksip, an e-commerce accelerator company, the trend grew during the last months of last year due to the use of digital payment methods and increased use of cards. Search for digital wallets on Google increased by 300%.
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“Electronic commerce was driven by the pandemic and will continue to improve the conditions for its use and development. More and more companies offer this service because, despite the fact that there are already 100% capacity in shopping centers, Peruvians are looking for something important that is comfort when buying.“, said.
What factors drive e-commerce?
The executive mentioned that convenience is what most appeals to the Peruvian consumer to buy online, added to the ease of doing so.
However, he highlighted the time savings achieved when purchasing a product from a cell phone, laptop or tablet. Despite this, the specialist pointed out that it is important for brands to find new and better reasons to attract new users to their online stores.
“The consumer already knows that shopping from home has benefits, but they are waiting for more benefits. Therefore, companies must innovate and add more tools to attract their target audience”, he narrowed down.
Among the reasons why consumers prefer an online store are the following: free deliveries in 51.1%, for coupons or discounts in 39.6%, recommendations from other buyers in 33.1%, simple policies to return a purchase in 31.8 %, among other.
shopping preferences
Regarding the purchase preference by category in Peru, Rojas estimates that it will remain the same as in 2021: furniture and appliances (24%), toys and hobbies (20%), fashion (19%), food and personal care (18%) and electronics and media (18%).
In addition, in the research “The future of retail” by Euromonitor Internacional, a 110% growth in e-commerce in the country was projected over the next five years. In turn, this increase could achieve that by 2025 e-commerce reaches a 10% share of the retail sales market in Peru.
