Anthropologist Michel Alcoforado is the program’s next guest DR with Demori this Tuesday (16) In the conversation, the author of the book Rich Thing: the Life of Wealthy Brazilians details the concept of wealth in Brazil and the world. Furthermore, the expert comments on relations between the working class and the country’s elite. The attraction will air at 11pm on TV Brasil.
Rich Thing: the Life of Wealthy Brazilians is one of the best-selling books in Brazil in 2025. Michel Alcoforado is also a columnist for Rádio CBN, creator of podcast It’s All Culture’s Faultspeaker and known as a “luxury anthropologist”, due to his work as a researcher of Brazilian elites.
For more than 15 years, the writer investigated how the super-rich live in Brazil, research that resulted in his most recent book. In the chat with Demori, Alcoforado explains that, in the country, wealth is not a condition but “a relationship”. “After a guy makes money, he needs to struggle to acquire a series of behaviors and master many codes to convince others that he is rich,” he says.
Anthropologist and writer Michel Alcoforado is the guest on the program DR with Demori – Photo: Paulo Pinto/Agência Brasil
In that regard, the anthropologist comments that there are different types of rich people, mainly depending on the geographic context of Brazil. “The nouveau riche makes a big point of telling his own story, you know: ‘I was poor, I studied at public school and then I managed to build a business and made a lot of money’. He makes a point of leaving this in a fog, as if it were a natural event”, he says.
In comparison, Alcoforado argues that the “traditional rich also invented themselves”. “The job of traditional elites is to try to naturalize what was socially constructed, so that no one questions […]. That’s why it’s so difficult in Brazil, among other factors, to talk about taxing the rich”, he points out.
For the author, Brazilian social inequality is perceived by elites as a problem. “Essentially, the vast majority understand that this is an issue for the State to resolve, for those in power, but they do not believe that it is part of the problem”, he comments.
After showing on TV Brasilthe DR with Demori It is also available, in full, on YouTube and on the TV Brasil Play app. The program is broadcast in audio, simultaneously, on MEC Radioand the interviews are available in format podcast on Spotify.
About the program
The program Giving the Real with Leandro Demori, or simply DR with Demoribrings personalities to a direct and in-depth chat on the screen TV Brasil.
Names such as Federal Supreme Court Minister Gilmar Mendes have already passed the table; federal deputy Erika Hilton; former minister José Dirceu, actor Caio Blat, singer Zélia Duncan; and the founder of the band Pink Floyd, Roger Waters.
Live and on demand
Follow the program TV Brasil via open channels, pay TV and satellite dishes. Tune in: https://tvbrasil.ebc.com.br/comosintonizar.
Service
DR with Demori – Michel Alcoforado
Tuesday, December 16th, at 11pm, at TV Brasil and MEC Radio
Wednesday, December 17th, at 4:30 am, at TV Brasil
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