They are betting on converting their popularity into votes to reach the House of Representatives in 2026.
News Colombia.
The presence of content creators in political scenarios stopped being a passing trend and became an electoral reality in Colombia. Looking ahead to the next legislative elections, names like Felipe Saruma, Aura “Lalis” Beltrán and Edwin Britto, known as Pechy Player, lead a new generation of candidates seeking to transfer their digital influence to the polls. Each one, from very different profiles and trajectories, represents a phenomenon that is redefining the way in which public leadership is built in the country.
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Felipe Saruma, renowned audiovisual producer and figure with wide reach on social networks, has surprised by making the leap into politics. His aspiration for a seat in the House of Representatives for the department of Atlántico has generated debate among his followers, who have supported him in his artistic side, and who now wonder how that audiovisual experience could be translated into legislative initiatives. Saruma is committed to connecting with youth sectors that feel distant from traditional politics.
For her part, Aura “Lalis” Beltrán Palomares arrives with a profile closer to journalism and social communication. With more than 185,000 subscribers on YouTube, his critical and analytical content has allowed him to establish himself as an influential voice among young people from Bogotá. Despite being a contractor for the Foreign Ministry, Lalis surprised her own community by obtaining 26,718 votes in the internal consultation, a result that positions her as a strong candidate for the Chamber for Bogotá.
The case of Edwin Britto García, better known as Pechy Player, is even more unique. A zootechnician by profession, he achieved notoriety on social networks thanks to his irreverent personality and his direct way of addressing everyday issues. His spontaneity and carefree style have made him a close figure for thousands of followers who now observe, with curiosity and expectation, how that same character is translated into a formal political proposal.
The rise of these creators to the electoral arena opens a discussion about the weight of digital popularity in democracy. Their candidacies reflect the search for new social representations and the emergence of fresh discourses in a Congress historically dominated by traditional party structures. However, there are also voices that question whether their experience is enough to face the country’s legislative complexity.
As the campaign progresses, Saruma, Lalis and Pechy Player face the challenge of demonstrating that their impact on networks can go beyond likes and be reproduced in serious, viable and coherent proposals. The support of their communities will be decisive, but the real test will be convincing a broad electorate that their arrival in Congress is not a passing fad, but rather an opportunity to renew the conversations and decisions that will define the political future of the country.
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