The National Institute for the Protection of Consumer Rights (Pro Consumer) reported that during the recent Black Friday only received two claims and three complaints linked to commercial offers, an indicator that, according to the institutiondemonstrates the effectiveness of surveillance operation previously deployed throughout the country.
The executive director of Pro Consumer, Eddy Alcantaraexplained that four of the five cases recorded were classified as non-conformitiesand none were related to false advertising nor with inappropriate offers.
“These results reflect the positive impact of the prior surveillance day carried out for five weeks in the main provinces of the country, as well as the operations carried out throughout the weekend,” he stated.
Alcántara highlighted that the preventive strategy applied in recent years has contributed to eliminating the false advertising during the dates of greatest commercial activity. He recalled that in 2022, 2023 and 2024 no complaints or claims were received for this concept either. “Thanks to this procedure implemented in this administration, it could be said that the false advertising on the days of greatest commercial flow,” he said.
During the Black Friday, Offers reached up to 70% offand the entity’s inspectors verified that the published prices corresponded to the previous real costs of the items in greatest demand, especially household appliances.
“He business activism It was evident in each tour carried out by our inspectors,” said Alcántara.
Deployment for monitoring
The owner of Pro Consumer pointed out that dozens of collaborators were deployed in the main arteries commercial of the country to guarantee the effective protection of consumer rights during the sales weekend.
Background and institutional role
In recent years, Pro Consumer has strengthened its surveillance strategy in business dates high intensity, such as Black FridayChristmas and Mother’s Day. To this end, it implements price monitoring programs, advertising verifications and simultaneous operations throughout the national territory, with the aim of ensuring transparency in transactions and preventing abusive practices.
The institution reiterated that it will continue to strengthen its control mechanisms to ensure that consumers buy with trust and security in the commercial events with the greatest impact in the Dominican Republic.
