With the arrival of the campaign Christmas and New Year 2026shops and companies in Huancayo expect an increase in their sales driven by the bonusesthe perks and withdrawals from AFP.The president of the Chamber of Commerce, Fanny Galvanindicated that, in a scenario of economic stability, an increase in the sale of food and giftsin addition to a rebound in tourism due to the end of the year holidays.
However, Galván also warned that competition has intensified due to the massive entry of imported products, especially Chinese originwhich have transformed the behavior of the market.
500 import businesses compete with local producers
The manager of the Huancayo Chamber of Commerce, José Luis García Terrazosreported that only in the province they already operate 500 businesses dedicated to the sale of imported productswhose low costs are directly affecting local producers, especially artisans and small merchants.
During a tour of the commercial area, imported garlands that were sold from S/ 1.20while in local stores Mantaro shred its price reaches S/ 5.00. Another product with high demand is christmas pencils offered to S/ 0.90.
“It is very difficult to compete with an imported product (…) when now even purchases are made online, from businesses that do not have a location, evade taxes and disrupt other businesses,” said García Terrazos.
The union representative considered it urgent that merchants adopt new strategiesand asked that the municipalities provide formal and safe spaces to avoid further impact on the sector. He added that, in practice, the communes have become a bureaucratic barrier for formalization.
Formal markets affected byitinerant
The president of Model market, Fermin La Torreregretted that the Provincial Municipality of Huancayo do not remove the itinerant that surround the supply center and that, according to him, generate unfair competition.
The most affected are the merchants of clothes and shoes from the second floor of the market, whose sales have been reduced by 50%. La Torre pointed out that, in nearby streets such as Mantaro wisp and the Jirón Cajamarcainformal fairs of clothing, sneakers and even stalls are set up. cevicheria that occupy public roads.
Despite multiple requests, market representatives have not been able to hold hearings with the mayor of Huancayo, Dennys Cubanor with the managers of Economic Promotion either Transitwho—as they indicated—do not solve the problem.
