As part of its diversity and inclusion program, Fábricas Nacionales de Cerveza (FNC) launched a campaign for International Women’s Day called “Let’s talk about what matters”. will be shared spaces for communication with leading women from different organizations to reflect with an eye on an egalitarian future in the workplace and the infinite biases that still have to be overcome.
The talks will take place in three communication media, with the participation of the psychologist specialized in sexuality and gender violence Victoria Marichal; Maggie Giuria and Macarena Botta, referents of the Brava agency, a company that works towards gender equality in organizations; and the representatives of UN Women, Lorena Lamas and Teresa Pérez del Castillo. Likewise, there will be the collaboration of FNC representatives, who, accompanying the invited speakers, will discuss issues such as sustainable development and empowerment, mental health and gender-based violence, education and communication, labor equity and an intersectional perspective.
Further, an audiovisual was presented that reviews the history of beer and the link with womensince they were the first to cook the product 7,000 years ago in Mesopotamia, and to this day they continue to be linked to the preparation of this drink.
“We want to take advantage of the month of March to reflect on the process of change that we are going through, the progress we have made and everything that we still have to achieve. We create these spaces for conversation and exchange because we understand that it must be the focus of both FNC and society in general. We seek to build an equitable future, eliminating the micromachisms that are still present in men and women and that we are still ignoring. We think it is a good opportunity to invite conversation and look ahead, to discover how women can be more empowered and with fewer restrictions to do what we want”, said the head of Corporate Affairs at FNC, Gabriela Cibils.
FNC has been working for several years on issues such as inclusion and diversity. Internal diagnostic processes have been carried out that have provided the company with the necessary tools to take action and begin to manage change. In addition to policies linked to gender equality, initiatives are developed for the inclusion of the LGBTIQ+ community, for people with disabilities, and diversity is targeted “in its broadest sense”.
The internal inclusion program is based on respect, eliminating unconscious biases so that everyone can feel proud of who they are, being in a caring and safe environment with the peace of mind that no one will judge them.
In addition, FNC adhered to the Women’s Empowerment Principles, an alliance initiative between UN Women and the UN Global Compact, which serves as a platform and framework for action for companies in relation to gender equality. Working together with the Brava agency, talks and internal workshops were held on gender violence, inclusion, unconscious biases and communication languages, among other topics.
FNC seeks not only to manage change behind the scenes, but has made it a goal to do so in its wider network of influence, from distributors and suppliers to its consumers. It has shown that its brands also work towards inclusion and diversity. A clear example of this year is that of Pilsen, which together with Daecpu, will reward the Carnival group that best promotes gender equality.
In addition, for a year and a half, workshops, talks, debate tables and publications have been held in the Plaza Las Pioneras Feminist Space, with which the brand works to promote reflection on the Carnival we dream of.
