Image improvement with public funds. The director of the state program Llamkasun Peru and pre-candidate for vice presidency with APPJessica Tumi Rivas, uses the actions she carries out as part of her work to promote herself on her personal social networks, a report from Punto Final revealed.
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As director of the aforementioned program, Tumi Rivas has made 40 trips to different departments of Peru. During his visits he speaks with the beneficiaries of the program, participates in the works and so on. Everything is recorded. The material, however, is not published on the official account of the Ministry of Labor or Llamkasum but is published on his personal account.
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In the videos the color blue is used to underline the letters. Likewise, in some events the use of red and blue balloons is observed. Blue is not part of the program’s colors, but it is part of the logo. Alliance for Progressa party that Tumi Rivas is a member of and with which she is a pre-candidate for the presidency in the group led by César Acuña.
Punto Final sought the defenses of the Llamkasun Peru programof the MTP and Jessica Tumi, however, did not receive a response.
The use of state actions to improve personal image was also observed in former president Dina Bolaurte.
The “Punto Final” program reported this Sunday that numerous mayors from the most remote districts of the country had been pressured to attend the Government Palace in order to prevent their projects from being canceled and, at the same time, contribute to improving the image of the government of President Dina Boluarte.
According to the report, 144 mayors traveled to Lima solely to sign a document, in what would have been a staging intended to showcase the alleged achievements of the Executive, the Sunday newspaper indicated.
It was also Llamkasun Perú, attached to the Ministry of Labor and Employment Promotion (MTPE), which makes agreements with municipalities and provides resources for the execution of temporary employment programs. Every year the mayors go to the zonal offices, but this 2025 they were ordered to go to Lima to sign the agreement. This caused expenses and inconvenience to the burgomasters.
