The Conavi bee returns with Bancolombia in a special edition that revives the nostalgia of savings and the dreams of an entire generation.
In Colombia There are things that are not forgotten. Songs, flavors, campaigns that marked us and, of course, characters that taught us values that transcend time. Among them, there is one that still lives in the memory of millions: the Conavi bee, that symbol of savings, discipline and optimism that accompanied thousands of Colombian families for years.
And now, two decades later, Bancolombia He decided to revive it. The little bee returns, this time stamped on a special edition debit card which is already shaping up to be one of the most emotional releases of the year.
The financial institution confirmed that as of December 1, 2025, customers will be able to request the card at any branch in the country. Conavi limited edition, inspired by the classic yellow image and smiling of the little bee that marked an era.
They will only be 300,000 units available, a figure that, without a doubt, will make more than one run to the bank to reach theirs. And those who already have their Bancolombia debit card registered in Apple Pay or Google Pay, will automatically receive the digital update with the new image from the November 5without the need for additional procedures.
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As confirmed by the entity, this initiative It is part of its 2025 Christmas campaignwith which they seek to connect with the collective memory and pay tribute to a brand that sealed the history of savings in Colombia.
What is the reason for the relaunch?
For Bancolombia, this relaunch is not only a marketing strategy: it is a tribute to the past and the culture of savings. “We want to celebrate the memory of a brand that marked Colombians and reinforce the value of savings with an emotional touch,” the entity explained in its official statement.
The card, although it maintains all the functions of a traditional debit card, will not be available in versions “Black” will not have the payment option for public transportation.
The application must be made in person at the branches, since it will not be offered through digital channels.
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What is Conavi?
The National Savings and Housing Corporation was born in Medellín in 1974 and for years it was synonymous with confidence and progress. After its integration with Bancolombia in 2005, it disappeared from the financial landscape, but not from the hearts of the people.
His return has unleashed a wave of nostalgia on social networks. Users on X and Instagram celebrate the news with messages such as “the little bee came home”, “my childhood summarized in a card” or “Thank you, Bancolombia, for reliving this beautiful memory.”
