The Brazilian Agency for International Tourism Promotion (Embratur) and Netflix launched a virtual guide that invites travelers from all over the world to discover Brazil, based on the places portrayed in Brazilian productions on the platform. The announcement was made this Tuesday (4), in London, during the opening of the Embratur space at the World Travel Market (WTM).
The first stage of the guide highlights the Amazon and brings references to works such as Invisible City 2, Rich in Love 2the 2nd season of Blind Wedding Brazil and the special Whindersson Nunes: It’s Myself.
The proposal is that fans of the productions can explore different facets of the region, from nature to traditions, gastronomy, culture and urban life.
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Marcelo Freixo, president of Embratur, assesses that the action consolidates the strength of the Brazilian audiovisual sector as a driver of tourist attraction.
“Netflix is a great international showcase, and this partnership reinforces the potential of Brazilian audiovisual to inspire people to discover our country, our culture and our people. It is an example of how audiovisual and tourism can be great allies in generating opportunities and development”, said Freixo.
Sergio Vinay, Netflix director for Strategic Partnerships with Governments, valued the country’s tourism and audiovisual potential.
“Brazil is a country extremely rich in culture and landscapes. With this guide, we want viewers to feel invited to get to know the country up close, experiencing in practice the stories they learned to love on screen”, said Vinay.
Brazil joins the group of countries chosen by Netflix for official audiovisual tourism strategies, alongside South Korea, France, Spain and Thailand. In 2026, the guide will be expanded, with new themes and regions, including the Pantanal, cuisine and beaches. The material is already online at cometobrasilwithnetflix.com.br.
