The SIC confirmed a fine of $670 million to Movistar for contacting users without prior authorization for commercial purposes.
The Superintendence of Industry and Commerce (SIC) confirmed the $670 million sanction imposed on Colombia Telecomunicaciones SAESP BIC (Movistar)for violating personal data protection regulations.
According to the entity, the company repeatedly contacted users of another telecommunications company, through text messages, WhatsApp and phone calls, for commercial purposes, without their prior, express and informed authorization.
The decision was adopted by Resolution 78138 of October 2, 2025, after the Delegation for the Protection of Personal Data resolved the appeal filed by the company.
According to the Delegation, “commercial prospecting activities by sending text messages, using applications or making phone calls, without prior authorizationexpressed and informed of the owners, violates the fundamental right to habeas data.”
The office also noted that “These activities are not, nor can they be considered, minor conduct”since they affect people’s right to privacy and tranquility. When justifying the sanction, The Superintendency highlighted that the right to protection of personal data is a guarantee of the fundamental rights to privacy and tranquility, linked to respect for private life.
The entity added that, “the lack of respect represented by unwanted communications, sometimes at inappropriate hours or at inopportune moments, annoying and invasive of private space, are not covered by a legitimate exercise of the freedoms of economic agents.”
The SIC recalled that contacting the holders of personal data for advertising or commercial prospecting purposes without express consent is not legitimate and that all activity of this type must comply with the provisions of Law 1581 of 2012 and Law 2300 of 2023, known as the “Stop Scouring Law.”
Source: Integrated Information System
