The Superintendency of Industry and Commerce gave details of the sanction.
News Colombia.
The Superintendency of Industry and Commerce (SIC) imposed a penalty of 670 million pesos on the company Movistar Colombia, after determining that the company violated the rights to privacy and tranquility of several citizens by contacting them for commercial purposes without their prior authorization.
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According to the investigation, Movistar made multiple phone calls, sent text messages and used the WhatsApp application to offer services and promotions without the express consent of users, a practice that is prohibited by personal data protection regulations in Colombia.
The SIC fined Movistar $670 million for contacting people for commercial purposes without prior authorization, affecting their right to privacy and peace of mind, through unwanted calls, text messages and WhatsApp. pic.twitter.com/IlJCppJU2E
— Superintendency of Industry and Commerce 🇨🇴 (@sicsuper) October 29, 2025
The SIC concluded that these actions constituted an infringement of the right of consumers to decide whether or not they wish to receive advertising, as well as an impact on their private life. The entity recalled that every company must have prior, express and informed authorization to make this type of commercial contacts.
In its statement, the Superindustry pointed out that repetitive and unwanted communications generate annoyance and violate the principle of respect for personal data. For this reason, it reaffirmed that telecommunications companies must implement effective mechanisms to avoid harassment practices or invasion of user privacy.
The authority also called on consumers to report any unauthorized commercial contact to the SIC and recalled that habeas data protects people against the misuse of their information.
For its part, Movistar has not yet officially commented on the sanction, although the company is expected to evaluate whether it will file legal appeals. The fine is added to other recent decisions by the Superindustry, which has intensified its surveillance of large service companies for the improper use of personal data in the country.
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