Netflix launched its mobile games globally for members with Android devices on Tuesday, exploring new ground as competition stiffens on the ground of the game pioneer. streaming Of video.
Users will only need a Netflix subscription to play and there will be no additional fees or in-app purchases, the company said.
The offer of free games to the current subscribers it resembles the strategy Netflix used when it moved from the mail-order DVD business to the streaming movie business.
Your entry into the world of games was announced in July, as the company faced a sharp slowdown in new customers after years of rapid expansion, a boom fueled by the 2020 pandemic and fierce competition from companies like Disney + and HBO Max.
Netflix has already presented its games such as “Stranger Things: 1984”, “Stranger Things 3: The Game”, “Card Blast”, “Teeter Up” and “Shooting Hoops” on Android to Netflix members in Spain, Italy and Poland. .
The giant of streaming It also bought video game creator Night School Studio in September and launched five mobile game titles in select European markets.