Galnares’ objective will be to increase the customer base while seeking to offer products focused on the customer experience but on the consumption side.
Felipe García ruled out that the bank’s plan is to offer products that do not have to do with high amounts such as a car loan or a mortgage.
“We are not going to have a digital bank that has absolutely all the products, for all the products and a much broader banking, we already have Banco Santander,” he explained. “This has to be digital, it has to be very easy, it has to be very simple and it’s going to have a limited number of products, but those products have to work incredibly well.”
Regarding the returns offered by the digital bank, the general director of Grupo Financiero Santander highlighted that for the moment the rate will remain at 10% as a strategy to capture customer resources in an environment in which Banco de México (Banxico) has lowered rates.
“We are confident that Openbank will continue to set a milestone in digital banking in Mexico,” he added.
Juan José Galnares has an MBA from the University of Chicago Business School and a degree in Administration from the Universidad Iberoamericana.
His experience includes various responsibilities in companies such as Amazon in Seattle, McKinsey & Co in Chicago, and Procter & Gamble in Latin America.
