The recognized International brand Haka confirmed the opening of its second store In Chile, a news that consolidates its expansion in the country and its link with the sports community. After the success of its first branch in Santiago, the firm decided to take its proposal to the Valparaíso region, specifically to the Marina Arauco mall of Viña del Mar, a strategic point to approach new consumers and running lovers.
What is the sports brand that opens its second store in Chile
With 90 square meters of surface, the new store It will offer more than 100 products between footwear, clothing and accessories. Its main lines will be running, trail running and lifestyle, three segments that reflect the identity of the brand. In addition to the products, the space seeks to become a meeting point for those who see a way of life, combining functionality and design in each proposal.
From Hoka they explained that the goal is to strengthen their national presence and connect with different sports communities. In the words of Esteban Birrell, Brand Manager of the company, the opening of this store It aims to “bring the brand closer to new runners and enthusiasts, but also to be part of culture and lifestyle.”
Source: Shuttersock.
What will offer the new store In Viña del Mar, Chili:
- Large range of running and trail shoes.
- High performance technical clothing.
- Accessories designed to improve sports experience.
- Personalized advice to choose the right footwear.
- Test spaces and interactive exhibition.
Source: Shuttersock.
The arrival of a new store It coincides with a moment of boom for sport in Chile. More and more people add to running and fitness, activities that grow especially in spring and summer. In that scenario, the brand sees an opportunity to consolidate as a reference, offering specialized products for those who seek performance without resigning comfort or style.
