“Acción Moda”: the program in which 70 brands will offer clothing at cheaper prices

In their struggle to stabilize the rates of various products and services, the Secretariat of Industry of the Ministry of Production and the Argentine Chamber of the Clothing Industry (CIAI) launched their project Action Fashion.

The program seeks to offer citizens garments from 70 brands at more accessible prices, which is the main objective of Action Fashionand in turn will face inflation.

The discount will apply especially for winter clothing.

The initiative was coordinated between the Secretariat of Industry of the Ministry of Production and the Argentine Chamber of the Clothing Industry (CIAI), with which, henceforth, Action Fashion It will be in more than 2,000 points of sale.

In the agreement signed with 70 recognized brands, it was arranged to offer products with a promotional price that does not exceed 30% year-on-year variationin relation to the autumn-winter season 2021.

The program includes women’s, men’s and children’s clothing lines.

The idea is that each brand offers up to 15 products with the discount and that each item is identified with an official label, according to Claudio Drescher, president of the CIAI.

This initiative will also strengthen the industry, since they will be able to have a greater demand for their products, which will be beneficial for their reactivation process after the commercial cessations generated by the coronavirus pandemic.

Drescher assured that the initiative will especially benefit SMEs.

What brands participate in Acción Moda

“In this initiative The entire chain participates, the most important brands in Argentina. All consumers will have the possibility of accessing the 15 most necessary products for the closetwith special prices”, said Drescher.

This means that brands such as Pampero, 47 Street, Ay not Dead, Ayrea, Azzaro, Baby Cottons, Bensimon, Billabong, Cardón, Carmela Achaval, Caro Cuore, Cheeky, Cibeles, Clara Ibarguren and Como Quiero will participate in the program.

In the last year clothing rose 63%.

There will also be Complot, Christopher Columbus, Cuesta Blanca, Desiderata, Etam, Black Label, Gepetto, Geneva, Gola, Grisino, Jazmin Chebar, Juanita Jo, Key Byscaine, Kimeika, Las Pepas, Mancini, Maria Cher and Markova,

In addition to Midway, Mimo, Montagne, Naum, Old bridge, Paula Cahen D Anvers, Penguin, Sweet, Tannery, Taverniti, Ted Bodin, Tucci, UMA, Ver, Vitamina, Wanama, Yagmour, Mistral/Brooksfield, Magdalena Esposito, Levi’s and Rever Pass, among others.

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