The automotive sector is growing and a sample of this is the entry of Jeep Avenger to the Peruvian market. The model, available in seven vibrant colors and with access to management proof, is for sale in all dealerships of Divemotor nationally. To learn more about this car, we talked with Zilenia IshizakiBrand manager of Jeep.
Tell us about this car that has fascinated not only to the Peruvian market, but also to others, such as the European.
This model, originally, was launched in 2023 in Europe. He has won many international awards, such as the best car of that year in Europe and some others. It has been a very successful product. I can tell you some milestones: more than 180,000 orders, the awards I tell you, is produced in Europe and is exported to more than 62 countries worldwide. In Latin America he already launched with great success in Chile and also in Colombia. Recently we launched the Jeep Avenger here in Peru with great expectation.
What characteristics does this car have?
It has three main pillars: design, capacity and technology. When we talk about design, we talk about a product that is loaded with a lot of history, because it refers and takes winks and inspirations of many models of the Jeep range. For example, of Willys, of the legendary Wrangler, of the well -known Grand Cherokee, Renegade and Compass. Rear headlights that refer to the gasoline galoneras of the time of the Jeep Willys. Reference references of Renegade, to the trapezoidal fenders, to the robustness, although this vehicle does not denote it. The interior is very clean, a board inspired by the Jeep Wrangler; A minimalist interior, but at the same time robust and with a digital interface that makes driving and interacting with the vehicle very pleasant.
And as for capacity?
It is a vehicle with 1.2 turbo engine, 4×2 gasoline, with 99 HP of power and 205 nm of torque. I would tell you, one of the best in the category of SUVs. The Jeep Avenger belongs to subsegment B.
I understand that, in terms of economy, it is a fairly affordable car.
It is an affordable vehicle. We would say that Avenger becomes the entrance door to the wonderful adventurous world and Jeep’s freedom. For those who are interested, the price is US $ 22,990. In this first stage it is arriving in a mechanical version 1.2 Turbo. In a second stage, which will be next year, we will introduce the hybrid version.
What do they expect in these months of the year, which is when more cars are sold?
SUVs generally are practically 50% of the market. And if we focus on SUV, the B is 50, so for these few months that remain our expectations are at least sell 70 units of this unique version that we have brought in this first stage. With the hybrid model we are estimating around 250 and 300 cars at least for next year.
This car seeks to incorporate Jeep’s DNA to an audience that tries to approach a compact and technological vehicle. Can you describe that DNA a bit?
Let’s say Avenger collects all Jeep DNA. I told you, in principle, about this design loaded with history that represents and collects the best of the products of our portfolio. We start there. Second, I can tell you that at the capacity of capacity this product has a functionality called Select Terrain, which is typical of 4×4. This denotes that it is a true jeep, which allows you to leave the city. It is not just an urban compact vehicle, but it allows you to have freedom to be in the city or outside it. It has six driving modes for the driving system to adapt. You can put it in economic mode, sport, normal, mud, sand or snow. This makes you feel safer because you have control and the stability of the car. In addition, it has the versatility to be able to do what you want and whenever you want. This car is designed for the routes and roads of our nice Peru.
Peru is the third country in the region where Jeep Avenger has entered. Have you seen in the Peruvian market a potential great demand?
I believe that it enters Peru because, first, it is the audience to which it is directed and the target that this car has is very large, starting that they are people under 50, young couples, single who seek to have a brand experience, looking for design, economy and comfort. All that is sought, Jeep Avenger has it.
What other attractive features does this jeep have?
Entering the world Jeep is more than technical characteristics. It is enjoying freedom, the adventure that allows you to get on this vehicle and also to the community that generates all Jeep, national and international. It is a passion. That is why I believe that, in addition to the technical, what this brand contributes is emotional. That you feel the pleasure of driving, that you feel comfortable with the interfaces, with how comfortable the vehicle is definitely the most pleasant trip.
