They said that the Zeta generation, the Z, the gen z, the zoomers, the centennials, as they are called, did not care anything.
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They said that these young people were only interested in entering video games, clinging to the cell phone, chatting at all times, accounting to account on Tiktok and Discord, in Kick and Twich, in Roblox and Fortnite.
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They also said that those of this generation, born between 1997 and 2012, were compulsive and little informed buyers, did not feel indebted to previous generations and, as they are all digital natives, they said, they spend it all day in their accounts, regardless of what happens around them.
But these days everything changed. In the world they are reacted to power. And in Peru they have led overwhelming protests.
On Saturday, September 13, thousands of protesters took to the streets to protest against the new Pension Reform of Congress that favored AFP. The Z rejected little dignified pensions and the new rule that forced to contribute to the independents.
And on September 20 and 21, the protests were massive again. In social networks, the Z specified that this time they marched against corruption, insecurity and the inability to direct the country of Dina Boluarte and Congress.
“They monitor us”
Precisely, the night before the protest on Saturday 20, one of the young organizers, of the account #Portosnohe told this reporter:
“We are afraid, it is normal to have it. We even think that they are already tracking us. Young people believe that we are already in a dictatorship and that is dangerous and, do not believe, for that we have ways to communicate, codes, platforms we use … but the situation is very moved, look what has happened with the prosecutor of the nation.”
Statements like this leave analysts and critics without floor who assured that the Gene generation and The drawings -Anonymous users that can be organized rapidly for a hack using videos, figures or memes-, were far from politics, social conflicts, of concern for society.
To the Z They called them the generation of glass, but their latest actions show that generation Z is changing the concept of leadership, adulthood, participation.
Where is your pacifism?
A statement crudely illustrates what the so -called Peruvian Z generation thinks. A young man said Zoomer In the march:
“Where shit was patriotism? Where are the Peruvians? Those assholes stay in the networks, thrown into their beds. We go out to the streets because we are proud to be Peruvians. The assholes that are there tell us: they are leftist, fascists, socialists, individualistic, terrucos … Noooo, we are common people.”
“Someday we will have children and we do not mean: son, do not go out because they can steal you, because they will shoot you. Do not take the bus, because maybe I no longer have a driver, would you like you to be the streets with your son and see how they shoot your wife? Where does your pacifism, egg? You see that they are already charging quotas in every site. Where is your pacifism? ”
Another young Peruvian, Andreu.21, commented: “The gene generation went out. We were many, but we can be more, here there is no left or right … only Peruvians united by the right. They will not divide us like others.”
Precisely, another Z insisted on X that the marches are not left or right and called the Gene generationto the Drawings already Peruvians on foot to continue rejecting the mafia pact.
Neither left nor right
The expert in political and student communication of the new generations, Antoni Gutiérrez, sees an anti -system position. “They say that the Z generation is right -wing, but examples in the world suggest rather an inclination towards anti -system postures … in New York, 7 out of 10 children under 30 support Zohran Mamdani, which goes against the elites.”
The truth is that something has changed in young Z to take the leadership of protests.
They are not supposed to be like that. The Americas Market Intelligence (ME) He made a “Map of Digital Consumption in Latin America 2025”, where they found several characteristics of the Z as their great appetite for finance, their strong link with social networks, their confidence in influencers and an important fact: they are very informed consumers, for being digital natives and having many sources online.
The latter is what the historian Daniel Parodi He warns of the Z, the power they have to be informed:
“His strength does not lie in weapons, crowds or the great ideological paradigms … I do not know if we have noticed it, but each Z has in his hands a laptop and nothing escapes his scrutiny, nor the administrative processes of his study center or the company where he works; nor the abuses of political power.”
As the political scientist indicates Omar Coronel to The Republic The protest of the Z did not arise from nothing, there is a process, with young people who participated in 2022 and the following marches.
“Since December 2022, which assumes Boluarte, a discomfort has accumulated that has to do with impunity for massacres in protests, corruption, destruction of state capacity and, of course, insecurity,” says Colonel.
“They are otakus, blinks or armys”
The check Mataperrhea He describes it perfect: “The mobilizations of Saturday and Sunday were headed by zoomers who know that if you do not fight now there will be no future.”
There was the Z generation and “it was not performance, there were no streamers, influencers, TV characters, podcast, or known musicians.”
The streets revealed that generation Z “is not only a hashtag or a trend of Tik tok.”
“They are the Chikipunks who marched against the Pulpín law … are the Otakus, Blinks or the Armys They organized. They are university, non -university, informal, formal, school, who survive daily. ”
So there are hope that youth remain the protagonist of changes in the country? Will the movement of the Z?
Omar Coronel He estimates that it can become a broader movement, but it will depend on leadership, young people, calls and also on government provocations.
“There is a level of tiredness that can generate a broader mass. I see a mobilization like the one that achieved Merino’s departure, but can erode the authoritarian coalition towards the 2026 elections.”
In any case, as indicated by the political scientist Gianluca Ferrinithe manifestations show that “Lima does march.” And this time the protests “carried the message of a youth that is taking the post in that old and beautiful tradition of decency in Peru, as Basadre said.”
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Other characteristics of the Z
The firm MEon his 2025 digital consumption map, he also found other characteristics:
-Z spends more than millennials.
-The women Z spend on care articles, vitamins and supplements more than the X and Baby Boomers.
-Z use social networks and not search engines as Google to inform themselves.
-They in the last technologies because they believe they save time and improve their lives.
-They confirmed in the opinions of the influencers on topics and products.
-And, in addition, to emphasize it: they are quite informed buyers, they investigate long before approaching a product.
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“For them politics is a real -time practice”
-He expert in political science says, Luis Aliaga: “For decades, political science analyzed political participation based on quite stable categories: parties, unions, parliaments, elections… today that logic is altered. Young people do not wait Of narratives.
-“This transformation generates an inevitable tension … we see not only anger, but also a rejection of continuing to play with rules that they no longer consider legitimate.”
