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September 26, 2025
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Toyosa celebrates its 44th anniversary opening the largest showroom in Latin America as a gift for Santa Cruz

Toyosa celebrates its 44th anniversary opening the largest showroom in Latin America as a gift for Santa Cruz

Within the framework of the celebration of its 44 years of experience in Bolivia, Toyosa, the representative of the favorite automotive brand in Bolivia, Toyota, consolidates a new milestone in the region with the inauguration of the largest showroom in Latin America, a space designed to offer a unique, sustainable and digitized experience to its customers.

The space offers an innovative and client -centered experience, with digitalized attention through digital sales stations, LED screens with updated products, coworking and coffee station spaces, boutique with exclusive products, personalized delivery area, large parking lots and the largest digital market care platform through the Toyosa app and its electronic commerce.

The modern infrastructure located in Santa Cruz has 1,800 m² of Showroom, 2,400 m² of offices, 12,500 m² destined for a technical service approved and authorized by factory, and 3,000 m² of original spare parts stores, which makes this headquarters an integral center of care and backup for all brand users.

Thus looks the modern corporate building and showroom.

In line with its commitment to sustainability and environmental care, the new showroom incorporates in the building ceiling, 250 solar panels, contributing to a significant reduction in energy consumption. This step reaffirms Toyosa’s leadership in the implementation of responsible and technologically advanced practices in the automotive industry.

Digitized sales processes

“This showroom, is not only the largest in Latin America, but also the most innovative and sustainable. We want each client to live a different and close care experience, with the guarantee and support that only Toyota and Toyosa can offer,” said Geronimo Melean General Manager of Toyosa.

Geronimo Melean, general manager of Toyosa

Likewise, the spokesman stressed that the new space integrates processes of sale of digitized spare parts and a technical service certified by Toyota Motor Corporation, ensuring confidence, support and quality in each interaction:

“With this world class infrastructure, we ratify our commitment to continue cultivating the confidence and preference of Bolivians and to be a strategic ally in the development of the country.”

With this achievement, Toyosa celebrates his 44 years of experience reaffirming his leadership in the automotive sector and marking a before and after in the shopping and attention experience for the clients of Bolivia and the region.

The singer and supporter Vero Pérez, enlivened the night.

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