The arrival of September and Expocruz is the right time for duty to show its public the amplitude of their journalistic products and corporate brands. Santa Cruz and the duty – who share a 72 -year -old story – reborn, release and reverge at this time of year.
Today we have the satisfaction of continuing to accompany our audiences with the same quality and credibility of always, but adapted to the new ways of generating content, communicating and connecting with an audience that no longer wants to be a passive receiver, but the protagonist of the facts that shape their life. That is why we open all our platforms – Impress, Radio, Digital, Streaming TV and Social Networks – to always be clicking on those who trust our brand.
We renew with a journalism that listens, that goes out, that transforms people’s stories into chronicles, which explains, verifies and documents the information, which analyzes and interprets reality and gives the audience the elements to form their own opinion. We innovate in content, narratives and formats: more agile, close and participatory. We practice citizen journalism with context, to reflect the reality in the best possible way. In a world saturated with information we make the difference when dealing with issues that affect the community, including young people who had distanced themselves from the media. This rebirth means telling more human and emotional stories, which connect and open their eyes.
In this framework we launched two products loaded with energy and new dynamics: noise and ten.
Bulla is aimed at that segment long ignored by traditional media: young people. This program will talk about their concerns, dreams and joys, under the conduct of four young people who already have the recognition and connection of their own audience.
Ten enter the court to bring sports to the highest level. Our sports section has its own identity in this brand, conducted by a talented team that transmits passion through the press, radio and digital video, so that the fanatic living and revives its emotions whenever and wherever. Ten, raised passion to the highest level, is a tribute to the most talented of sport.
Our iconic brand for them will also have prominence at the Fair: its three conductive charismics move the female sphere to the audiovisual universe and their streaming transmissions already accompany thousands of women.
As always, at this fair we will have broad and agile informative spaces to continue a step forward. We will present Ed Fair, which takes the pulse to this emblematic socioeconomic meeting Cruceño, and will debut Ed 24, which carries the journalistic rigor of El duty to the streaming TV format to arrive 24 hours a day, inside and outside our borders.
Finally, we present Ed 360, our corporate and institutional brand that unifies all channels and ensures coherence, credibility and transverse purpose. It is the great multiplatform commitment of El duty, built despite the socioeconomic difficulties of the country.
For all this, the duty has a colorful presence at the fair. Our stand is located a few meters from the Santa Cruz pavilion, next to the main stage. We cordially invite you to visit us and verify our transformation. You will verify that we renew permanently to continue enjoying your preference. We renew our community service commitment 24 hours a day, offering 360 degrees of possibilities to our audiences.
