This Saturday, Duty inaugurated his stand in Expocruz 2025. After several years, this means of information returned to the business fair field to tell the public the new proposals it brings as a brand: its new step to Streaming and television.
“Duty He was born as a newspaper, spread throughout the digital world, multiplied in social networks, moved its content to the image through streaming And, soon, next week, he will launch his television program ED24. This project is not conventional: it is a TV streaming which will connect directly to the audiences, “said Mauricio Rivero, general manager of El Dute.
The inauguration of the El Due Welcome cocktail To visitors. Followed, the general manager’s words announced the new proposals on the way.
“The duty has the characteristic and the opportunity to offer something that any other means of communication can provide: a reliable information solution in 360 °: paper, digital, social networks, streaming and television in streaming format, “Rivero said, describing what Ed 360 ° will be.
The stand, located at some 20 meters from the Santa Cruz pavilionIt has 217 square meters aimed at showing different contents and experiences. Attendees can interact directly with journalists, drivers and presenters, in addition to observing the production team in action.
“Today we celebrate not only the inauguration of a stand, but also the Start of a new stage in the history of El duty. A story that began 72 years ago and that, thanks to the confidence of our readers, advertisers and journalists, has established itself as a reference of truthful information, independent and committed to the whole country. For more than 7 decades, the duty has accompanied Bolivia in times of Challenges and hopesoffering a clear and responsible voice, “said Óscar Mario Justinian, representative of the new partners of El Dorda.
New proposals
Among the hosts of space are Natali Justiano and Jorge Áñez, Program conductors I choose. For its part, the Ten supplement starts a new stage, showing its contents not only in the PRINTED AND THE WEBbut also in Digital and streaming platforms.
Likewise, the duty presents Noiseits new ‘partner’ channel, which opens your taco’s program, transmitted directly from the fair from 18:30 to 20:00. With these innovations, duty seeks to approach your audience, offer Interactive experiences and consolidate its presence in the digital and traditional media.
From paper to streaming and television
Dutyrecognized means of communication of Bolivia, starts a New business stage focused on the expansion of your informative proposal under the concept The 360 ° dutywhich seeks to bring information in all formats to Bolivians and Cruz.
“This project is not conventional: it is a TV streaming that will connect directly to the audiences, with a Streaming First approach, a strong presence on social networks and Keeping informative DNA: depth, credibility and trustvalues built during 72 years“Rivero shared.
The media remembered its origins and the journalistic vocation of its founders, Pedro Rivero Mercado and Rosa Jordán de Riverowho created duty with a genuine commitment to Santa Cruz and Bolivia. Since then, the medium has accompanied the development of the region and the country, facing historical challenges, technological disruption and changes in readers’ habits, This was stated by Rivero.
With the support of a Group of Businessmen Cruceños that share the vision of the Rivero family, the duty now strengthens its business structure with a clear strategic objective: consolidate your presence in all information channels – impreso, digital, social networks, streaming and television – to offer a Reliable and accessible journalism in 360 degrees.
