After the objective of discouraging its consumption, the Treasury proposes for the following year to upload the share of the Special Tax on Production and Services (IEPS) to flavored drinks such as soft drinks, juices and even sweetened, 1.64 pesos per liter that currently applies, to 3.08 pesos per liter.
The proposal to found is 7 pesos per liter, adjusted annually, according to inflation, with the objective that the IEPS represents just over 20% of the final price of the product.
Evidence of WHO and the Pan American Health Organization (PAHO) show that with that percentage a significant increase in the final price can be achieved and, therefore, a greater reduction in consumption, explained Iván Benumea, coordinator of the Founding Fiscal Justice Program.
This 7 pesos quota would increase the final price by 22%, thus complying with international recommendations; They would also contribute to increase the collection of IEPS to flavored drinks and reduce the volume of liters of sodas sold, refers to healthy imposed analyzes, more resources for public health, presented by founding and the power of the consumer last June.
“According to our estimates, this quota would raise 104,993 million pesos, which represents an increase of 210% with respect to the estimated collection in 2025. In turn, the 7 pesos per liter quota would reduce 27% the volume of liters of sodas sold, which would imply approximately a reduction of 5,541 million liters,” details the analysis.
With the change proposed by the Treasury of 3.08 pesos per liter, the institution would raise 75,290 million pesos in 2026, in accordance with the initiative of the Federation Income Law (ILIF). When applying the recommended 7 peso fee, 40% more than the SHCP provides.
A few pesos away
In the case of tobacco it is proposed to raise the rate AD VALEEM From 160% to 200%, and gradual increases to the specific fee until 2030, starting with a quota of 0.85 pesos per liter in 2026 to reach 1.15 pesos in 2030.
With this scheme, the tax burden would be below 75% of the final price for each pack, as the WHO suggests. Fundar considers that it is a better alternative to increase 3 pesos the specific fee to each cigarette, which is found at 0.64 pesos per piece, in addition to maintaining the rate AD VALEEM 160%. This applies to the price offered by the wholesaler to the retailer (miscellaneous and convenience stores).
With this proposal more than 84% of the final price of the package would correspond to IEPS and VAT, the collection would grow 48.7% and reach the public coffers just over 78,390 million. With the Treasury proposal, it is planned to raise 62,097 million pesos, the ILIF refers.
“In this case, household earnings for increase in income because they have less medical expenses when quitting smoking would be 24,846.6 pesos a year,” they say founding and consumer power.
Opportunity to improve proposals
Andrea Larios, a researcher at the Analysis and Research Center, founded, positively observes the proposal of the Executive and refers that it opens again the discussion of these taxes, which despite being applied for more than 10 years, it is necessary that they be updated to strengthen their efficiency.
He pointed out that the times for the approval of this proposal in Congress still allow changes, in addition to perfecting mechanisms for labeling.
“They are healthier than taxes. It sounds suspicious if the Secretary of the Treasury says, we would like to charge less, why? Because that would imply that we are going to spend less than we have,” said the Secretary of the Treasury, Édgar Amador Zamora, in the CEO Summit 2026 Expansion .
