To the 48 yearsLuis Campos took a turn to his life. He left the corporate world and opted for entrepreneurship, for a model that said that in Mexico it would not work. Today, 24 years later Betterware is a company that lies in the Mexican Stock Exchange and in Nasdaq.
After years of experience in direct sale, in companies such as Hause of Fuller and Tupperware, Luis Campos decided create your own business. But the caimo was not easy.
In his book “How Yes”the manager tells that he was in charge of Tupperware Americas and resided in Orlando, Florida, but his wife wanted to return to Mexico. He talked with his boss the possibility of migrating operations to Mexico and accepted; However, the Board of Directors did not approve the decision.
The solution was to travel every week, but did not want to leave his family, so He decided to give up.
In Mexico it was complicated to find a job and recalled that he had talked with Betterware England to make an alliance with Tupperware, which in the end did not materialize, and believed it was a good idea Buy the division for Mexico.
At that time Luis Campos would have been able to have an early retirement and forget about the challenges of creating a new business, but opted for allocate all your savings to the new venture.
One of the things that motivated me most not to look for a job, but to undertake something for myself, was to prove that when you handle a business with the conviction of growing, but also to leave the growth with those who collaborate with you, it can be very interesting, ”he said.
He met Many people who did not believe that the company was successfulthat they said: “I already tried several times and it did not turn out” or “the commercial model does not work in Mexico.”
But that did not stop him and he set out to demonstrate that “when you really act finding all how or support for achieve what you know you can dothings can be different. ”
Thus, in 2001 Betterware was born, in A still life located in Celaya, Guanajuatothat smelled like a cow, because it had been a stable. A year later the business migrated to a winery in Zapopan, Jalisco and in 2021 the distribution center was inaugurated, known as the Betterware campus.
Growth is achieved with values
For Luis Campos, Business success is valuesexample of this is the Befra, the group that brings together Betterware and Jafra. The four values are mainly: commitment, honesty, respect and a positive attitude. These values always helped him to find how yes.
I risked almost everything in this venture. There was some time when I could have said, that is, I want tranquility and save the savings ”, but the commitment to their beliefs took him to a still life to Campus.
He pointed out that trust was also fundamental, especially being a family business and making collaborators share the same goal. “My philosophy has always been to be open to any ideaof anyone, because everyone, from their trench, has valuable things to contribute, but people have to be aligned with the objectives of the company, not with particular interests. ”
Betteware principles
Luis Campos commented that from a young age He adopted nine principles that have governed his life And they have driven him to achieve his goals. These principles are part of the essence of the 100% Mexican company, Betterware. We share the main five.
1. focus on the fundamental: If you want to achieve what you intend in your life, you must understand what is important and what not, to get it.
2. Without today there is no morning: Identify the fundamental things to be better, because without what you do every day there will be no morning. “Do you want to know about your future? Look what you are doing today.”
3. Simplify: Unfortunately many tend to complicate and not to simplify, that is the biggest challenge; Facilitate things instead of complicating them.
4. Do something else and something better every day: If you really do something new newspaper, you will be better every day.
5. Merit is everything: The sense of immediacy is not always good, because the things that are worth penalty require all the way, to have a lot of delivery, work and sacrifice.
Finally, Luis Campos points out that the success of Befra would not be possible without workerstherefore, social consciousness always puts above, which is the sacrifice of business profitability to pay decent salaries, and grant benefits that support the personal and professional growth of collaborators.
“Remuneing people so that they live with dignity has side effects: they will be more committed to the company and give more.”
Remunerate people to live with dignity has side effects: they will be more committed to the company and give more. ”
