YouTube announced on Tuesday an improvement in their tools of artificial intelligence (AI) for creators and highlighted it as an “evolution” to enhance the creation of videos.
The company reported that it paid more than 100,000 million dollars to content creators in the last four years.
YouTube executive director Neal Mohan said that AI is destined to empower creativity and narration in the video service.
“The new products promoted by AI will shape our next 20 years,” Mohan said in an event in New York.
YouTube was founded in early 2005 by former employees of PayPal Chad Hurley, Jawed Karim and Steve Chen. Since it was bought by Google In 2006, the company has become the free online video service in the world with billions of users.
Mohan insisted that “these are tools, nothing more”, and they would not replace the role of the creators.
“They are designed to foster human creativity,” he added.
For example, the video generation tool I see that uses AI, from the Google Laboratory Deepmindis being integrated into YouTube. It offers functions such as the simple creation of “short” funds published in a feed that compete with Tiktok and Instagram Reels.
“The new functions promoted by I see allow you to apply movement, redesign videos and add accessories to your scenes,” said YouTube products director Johanna Voolich, in a blog post.
The AI will also allow creators to convert material without editing video content drafts or converting dialogues into songs for sound bands, Voolich added.
New ia tools They will also allow creators to combine a photo with a video, causing them to seem that the person in the photo is in action.
The Pódcasts They are also a point of interest. With new tools, producers can use AI for Create video versions of what began as transmissions only audio.
The AI will also use the translation tools not only to translate what is said in the videos, but so that it seems that the subject is really speaking that language.
And to combat the proliferation of Deepfakes Online, YouTube promised that a “similarity detection tool” will be available in beta test format that will allow creators to detect videos generated by AI who show people supplanting their identity.
