From the hand of Carmax, its official distributor in Bolivia, Hyundai Motor Company presents the totally new Hybrid Fe, a radically transformed SUV that carries out its attractive distinctive that unites nature and life in the city. The official presentation was made in the new Hyundai badge showroom, located at Av. Cristo Redentor and 6th Ring, in the city of Santa Cruz de la Sierra.
For the first complete change of Santa Fe model since 2018, Hyundai Motor adopted an unconventional approach with a lifestyle -based design typology, to maximize the rear load capacity and better accommodate outdoor and urban activities. The bold exterior design and the spacious interior with a larger back door connect the outdoor experience with urban life redesigning the family SUV.
The new Santa Fe hybrid has been recognized internationally with prestigious awards in 2025, including the “Best of the Year – Topgear.com”, International Design Excellence Awards (Idea), IF Design Awards, and Car of the Year – Carwow.
The new Santa Fe, with its bold design and optimized dimensions, is a perfect vehicle for customers seeking to combine design, space and versatility of urban life: long: 4,830 mm, wheelbase 2,815 mm, width: 1,900 mm, and height: 1,770 mm.
These dimensions translate into a generous interior space, especially in the third row of seats, which now offers a wide leg space, making long trips a more comfortable experience for all passengers.
Under the hood, Santa Fe combines a 1.6 turbo engine and an electric motor, delivering a combined power of 215 hp and 350 nm of torque. This rechargeable auto hybrid configuration allows you to enjoy instant acceleration and soft and silent conduction, without sacrificing fuel efficiency.
In addition, the vehicle integrates the active security package called Hyundai Smartsense, a set of advanced driver assistance systems for the total protection of the occupants in each project. Among the most prominent attendees are: Front Collision Assistant (FCA), lane maintenance assistant (LKA), Blind Point Anticholition Assistant (BCA) and Rear occupant alert (ROA).
The list price of the new Hyundai Santa Fe hybrid is $ 64,900, with a special price for $ 59,900 launch.
“With the new Hybrid Fe, we not only consolidate our position in the luxury segment, but also raise the standard with a vehicle that is the future of mobility. Its vanguard hybrid technology and its bold design reflect a vision that goes beyond the conventional. The reaction of the public and the press show that efficiency, premium comfort and innovation of this model deep Bolivian seeks today: a vehicle that not only meets their expectations, but surpasses them, marking a new chapter in their lifestyle, ”said Francisco Osinaga, Carmax General Manager.
About Carmax
Carmax is a 100% Bolivian company with 20 years of experience, dedicated to the import and marketing of high quality vehicles. It is the exclusive distributor of the Hyundai brand for passenger vehicles and the ISUZU brand for its truck line, offering a wide range of post -sales products and services of excellence. It has its own network of points of sale and after -sales service, with presence in the main cities of the country: La Paz, Cochabamba, Santa Cruz, Sucre and Tarija.
