The 2026 presidential elections are still far in the calendar, but the political debate is already taking a new nuance, after this week, an advertising fence installed in Bogotá unleashed controversy on social networks and in public opinion by pointing out as “ridiculous” that there are more than 100 candidates for the house of Nariño.
The piece, signed by the best citizen movement together, seeks to generate reflection on political fragmentation and the need to build consensus for the next electoral process and in Social networks moved through what apparently will be the official account of this organization.
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“We are the citizen initiative that joins ideas, voices and leaders
Although for now the reactions of Internet users are few, the message The fence is direct and questions the proliferation of presidential candidacies, warning that atomization can weaken democracy; while the phrase “more than 100 presidential candidates? It is ridiculous” was interpreted as a call to rethink the current political scenario.
This movement calls for consensus and open dialogue.
Courtesy – API
A citizen movement under construction
Portfolio was given the task of consulting on this movement and according to sources close to the group, better together does not seek to boost a specific candidate, but to position themselves as a citizen platform focused on putting the country in the center of the conversation and inviting different sectors to create bridges instead of lifting walls, reducing the polarization that has marked the national debate in recent years.
We are the citizen initiative that joins ideas, voices and leadership. The future is not built alone: it is built #Mejorjuntos.
It is not a division time, it is everyone’s time. It is the moment of Colombia.
Do we join? 🇨🇴 pic.twitter.com/orni65ucdw
– Better together Colombia 🇨🇴 (@mejorjuntos_col) SEPTEMBER 14, 2025
In this sense, they propose that thousands of citizens join around the defense of democracy and a national consensus that allows Colombia to face the challenges; while making it clear that the proposal arises at a time that they consider decisive for the country and in which the
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It should be noted that the communication strategy chosen for better together is not accidental if one takes into account that external advertising is a vehicle to attract attention in a massive attention and cause discussion and in this case he succeeded, since it quickly became a trend in social networks, generating reactions in favor and against.
According to this group, the message, although brief, seeks to install a specific idea And it is that the country cannot afford to face the 2026 elections with more than a hundred applicants without a serious effort to build consensus or otherwise, the risk is to deepen fragmentation and hinder governance in a context of high uncertainty.
The elections will be in the mid -2026.
Chatgpt image
Beyond the immediate reactions that the fence unleashed, what remains in the center of the debate is the viability of a proposal of unity, taking into account that at a time when Colombian politics is going through one of its most fragmented stages, with scattered leaderships and without consolidated parties, the possibility of a citizen movement that promotes national agreements becomes a key issue.
That is why in the midst of the debate, the movement insists that this is not divisions time, but of finding common spaces, so the best narrative together seeks to transcend the names own and bet on a country vision that exceeds immediate electoral calculations.
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However, the debate barely begins and movements such as the fence, claim to put on the public agenda the discussion about the viability of facing the presidential elections with more than a hundred applicants and opening the conversation about the need for consensus or otherwise, Colombia runs the risk of repeating a cycle of fragmentation that further weakens its democracy.
Daniel Hernández Naranjo
Portfolio journalist
